Happy Thoughts Post Demo Report (Also Illicit Elixirs
Please complete this form AFTER your demo. You will provide photos of any outstanding receipts, your final hours, and mileage (if applicable). Please call Lauren at 205.999.6092 if the store has any issues.
Name
First Name
Last Name
Email
example@example.com
Location - Store Address or City
Retailer
Please Select
Cub Foods
Hyvee
Mariano's
Metro Market
Pick & Save
Woodman's
Time Card
Each demo is 4 hours total with 3 hours demo time and 1 hour for set up, tear down, and reporting. Travel time should be reported for any time over 15 minutes that it takes to drive to the store. Please report in 15 minute increments. Mileage is reported for any trip over 15 miles from your home location. Approval for travel over 50 miles should be acquired prior to your demo.
Date of Demo
-
Month
-
Day
Year
Date
What time was your demo scheduled to start?
Hour Minutes
AM
PM
AM/PM Option
Total Hours including Travel ***Reminder that travel time is covered for demos beyond 15-20 minutes from your home location.
For double shifts, please calculate the travel time to the first demo on the first demo report. Report the return travel time from the last demo to your home location on the second demo report. ++++++++++++For Example - If you travel 45 minutes to your first demo, you will add 30 minutes to your total hours. If you travel 60 minutes home, you will report 45 minutes on your second demo report.+++++++++
Total Reimbursable Mileage including return trip. *****Reminder that Mileage is covered at $.70 per mile for travel over 15 miles from your location (If approved).
For double shifts, please calculate the total round trip mileage and submit on your second demo report of the day. Please deduct 30 miles for the round trip first. ++++++++++++ For Example - If you travel 40 miles to your first demo, 20 miles to your second demo and 40 to return home. You will have traveledd 100 total miles and submit 70 miles for reimbursement.
How many total cans did you purchase for the demo today?
Suggestion - purchase all 5 flavors if the store has them, but only open 2 at first. Wait until someone asks to try the other flavors. Consumers tend to get overwhelmed with too many flavor options.
How much did you spend on samples today - in total?
Please provide receipt photo for product purchased
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Please provide receipt photo for additional product purchased
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Demo Review
Tell us about your demo today.
On a scale of 1 -5, how was the demo?
Please Select
5 - it was great! People loved the product
4 - Pretty good. Some positive feedback
3 - Just OK
2 - Not great. Quiet store, bad location, negative feedback
1 - Bad - event didn't happen, no product, store issues.
Please estimate the total number of consumers you spoke with today.
How many samples did you distribute today? Include total cups sampled
This is a total count of cups sampled. Suggestion: Count your cups at the beginning of the shift. Then at the end of the shift and subtract the difference.
How many total cans were purchased by consumers today?
How many Units of Watermelon Thirst Trap were left on the shelf after the demo?
How many Units of Vegas Debauch-a-Berry were left on the shelf after the demo?
How many Units of Peach were left on the shelf after the demo?
How many Units of Late Night Fruity Call were left on the shelf after the demo?
How many Units of Naughty Behavior Citrus Flavor Call were left on the shelf after the demo?
What feedback did you get about Happy Thoughts today? Please Select All that Apply.
Like the taste
Understands Mood Boosting Benefits
Confused / Curious Mood Boosting functionality / benefits
Likes the Packaging
Dislike the taste
Dislike packaging
Not interested in benefits
Non-Alcoholic
Ingredient Questions
Interest in a specific ingredient
Which benefits were consumers most interested in? (Select 2)
*
Mood Enhancement
Focus
Stress Relief / Anxiety Relief
General Health & Wellness
Refreshment
Vitamins
Real Fruit Jice
What is the top flavor from today's tasting.
Top Flavor-Thirst Trap - Watermelon Lime
Top Flavor - Party Peaches - Peach - Raspberry
Top Flavor - Pomegranate Tart Cherry - Fruity Call
Top Flavor - Debauch-a-berry - Blueberry-Blackberry
Top Flavor Citrus Flavor - Blood Orange - Prickly Pear
We want to know how people think about Happy Thoughts vs. other brands. What other products did people mention when sampling Happy Thoughts? (Select all that apply)
Healthy Sodas - Poppi, Olipop, Zevia, Kombucha
Healthy Energy - Alani, Celsius, etc.
Isotonics - Gatorade, Powerade, Body Armor
Seltzer Waters - La Croix, Topo Chico, Spindrift,
Traditional Energy - Red Bull, Monster
Non-Alc Functional - Recess, Mushroom Odyssey, Melting Forest, Kin Euphorics
Non Alcoholic Alternatives - De Soi, Mocktail Club, Smash'd
THC Drinks
Other
Of the people you spoke with today, what percentage were familiar with Happy Thoughts or Illicit Elixirs?
Less than 10%
10 - 20%
20 - 40%
40%+
Please estimate the age of most of the consumers who purchased Happy Thoughts?
18 and under
18 - 25
25-34
35 - 44
45 - 54
Over 55
Over 70
Photos
Please upload 2 - 3 photos of consumers sampling product during the demo. These photos will be used for recap purposes only. (No Social Media usage).
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Feedback
We want to hear from you. Your genuine feedback is extremely valuable, and we want to hear anything you want to share about the demos.
Sales and marketing follow-ups. Is there anything that we need to follow up with the client about?
Product Feedback. Please share anything about the product flavor or experience that is valuable to the Happy Thoughts team.
Demo Comments - Is there anything that The Booster Club team needs to know about the demo set up or follow up.
Just making sure there's nothing we need to follow up on. If it's an emergency, please call 205.999.6092.
Did you merchandise the product on the shelf and leave the space clean and free of trash and debris?
Please Select
Yes
No
Did you check out with the manager prior to departing?
Please Select
Yes
No
Thank you!!
You are helping Happy Thoughts on our mission to make the world Happy!
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