Long Range Planning Survey
Santa Gertrudis Breeders International
Section 1: Value-Added Member Services
What additional services or tools would help you get more value from your SGBI membership?
Enhanced selection tools (e.g., advanced EPDs)
Market reports and trends
Breeding consultation services
Educational webinars and resources
Other
How satisfied are you with the current selection tools (e.g., EPDs, indexes)?
Very satisfied
Somewhat satisfied
Neutral
Somewhat dissatisfied
Very dissatisfied
What kind of data or reports would you like to see more of?
Market and sale trends
Genetic performance analysis
Cross-breed comparisons
Economic impact studies
What educational resources would help you make better breeding or marketing decisions?
Online courses or webinars
Hands-on workshops
Printed guides or manuals
One-on-one colsultations
Other
Section 2: Innovative Leadership
What issues or opportunities should SGBI leadership prioritize?
Market expansion
Member engagement
Data transparency
Breed improvement
Other
How can SGBI improve transparency and communication?
Regular newsletters or updates
Open board meetings or reports
Interactive Q & A sessions
Social media engagement
Other
What does “innovative leadership” mean to you in the context of a breed association?
Embracing new technologies
Leading industry trends
Engaging younger generations
Making data-driven decisions
Other
Section 3: Domestic and International Initiatives
Which markets offer the best opportunity for Santa Gertrudis cattle?
Southeast US
Southwest US
Latin America
Asia-Pacific
Other
How can SGBI support your market expansion efforts?
Market research and analysis
Trade show representation
Export certification guidance
Regional networking events
Other
Are you currently involved in export or cross-border partnerships?
Yes
No
Planning to in the next year
Interested but unsure how to begin
What barriers have you experienced in marketing cattle outside your region?
Lack of contacts
Logistical challenges
Regulatory issues
Limited brand recognition
Other
Section 4: Creative Breed Promotion
What promotional strategies have worked well in other breeds or industries?
Influencer or ambassador programs
Data-driven marketing
Video storytelling
Breed-specific showcases
Other
What marketing content would help promote your cattle?
Success stories/testimonials
Breed comparison infographics
Performance videos
Buyer guides
Other
Would you support a national advertising/media campaign?
Yes – with financial contribution
Yes – but only with association funding
Maybe – depends on the message
No – prefer local/regional efforts
What should a national campaign emphasize?
Breed performance
Heritage and story
Economic benefits
Adaptability and versatility
Other
Section 5: Youth Development
What youth programs should SGBI offer or expand?
Junior cattle shows
Scholarships
Educational clinics
Leadership conferences
Other
How can youth be better connected with mentors and breeders?
Online mentor matching
Regional networking events
Internship programs
Breed ambassador programs
Other
What topics should youth education focus on?
Cattle judging
Business and entrepreneurship
Genetics and breeding
Marketing and social media
Other
Section 6: Revenue-Generating Platforms
What new revenue-generating ideas should SGBI explore?
Branded beef programs
Genetic evaluation tools
National cattle expos
Online learning platforms
Other
Would you participate in any of the following?
Breed-specific auctions
Branded sales events
Co-op marketing programs
Joint advertising initiatives
None of the above
What partnerships or sponsorships should we pursue?
Feed companies
Ag tech firms
Retail beef outlets
Transportation/logistics partners
Other
How can services add value for members and generate revenue?
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