Virtual Assistant Application (Marketing & Creative)

Marketing & Creative Virtual Assistant (Part-Time | Remote)

We are a top-performing, U.S.-based fitness studio looking for a skilled and creative Virtual Assistant to take over our digital marketing and lead generation efforts.

This is not a basic admin VA role. You will be responsible for:
- Creating sleek, scroll-stopping video ads using our raw gym b-roll footage
- Designing professional marketing graphics using Canva
- Running and optimizing Facebook/Meta ads
- Building and tweaking funnels (GoHighLevel preferred)
- Writing and sending sales emails/SMS to warm or cold leads
- Helping us hit monthly trial and membership sales quotas
We’ll train you on our brand voice and systems — but you must come in with real skills in design, ads, and video creation. There is opportunity for growth as we plan to expand to a second gym location.

Team Integration & Commission
You’ll be working alongside another VA who currently manages our client communication and operations. While your primary focus is marketing, you will serve as a backup in case the other VA is offline, away, or unable to complete tasks. In those situations, you’ll assist with:
- Billing questions
- Trial signups
- Membership sign-ups/cancellations
- Customer service replies (email/SMS via Slack & Fit Pro Tracker)
- You’ll also help monitor lead follow-up and ensure we maintain a 24-hour response time for all client messages.
💰 Commission Opportunities:
There will be commission available depending on which tasks you take on — including:
- Lead generation (via Meta ads)
- Lead conversion (via SMS/email)
- Past Member Re-engagement (via SMS/email)
- Session attendance success metrics (via SMS/email)
This role blends creative marketing with light client communication, so you must be flexible, team-oriented, and results-driven.

Basic Information
Your Name*

First NameLast Name
What do you like to be called?
Were you referred by someone? If so, what is their name?
Email*
example@example.com
Country/Time Zone You Are In*
How many hours are you available to work each week?*
🕒 Work Schedule & Shift Preferences (EST)
To ensure full coverage during our business hours, we are looking to assign one of the following shifts to each VA on our team. These hours align with when our gym is open and when clients are most active.

Please review the shift options and select which one(s) you’re available for:

🕐 Available Shifts (Eastern Standard Time):
Morning Shift: 5:00 AM – 10:00 AM EST
(6:00 PM – 11:00 PM PHT)

Evening Shift: 4:00 PM – 7:00 PM EST
(5:00 AM – 8:00 AM PHT)

Weekend Hours:
Saturday: 7:00–9:00 AM EST
Sunday: 9:00–11:00 AM EST
Morning Shift (5:00 AM – 10:00 AM EST)Evening Shift (4:00 PM – 7:00 PM EST)Weekend Shifts

Written Responses (Paragraph Format)
What types of brands have you created ads for in the past? Describe your most successful campaign.*
What’s your process for turning raw gym b-roll footage into a video ad?*
Write a Facebook ad for this promo:“Fall Into Fitness – 4 Weeks for $19 – Limited Spots” Include: 1 headline, 1 primary text, 1 CTA
Write a 3-email sequence for a lead who just opted in for a 4-week fitness promo: Email 1: Welcome. Email 2: Why act now. Email 3: Urgency to close.
Have you ever built or edited a sales funnel? Which platform and for what type of offer?
How would you troubleshoot if a campaign isn’t bringing in leads? What would you check first?

Facebook/Meta Ads Experience & Strategy
How many years have you been running Facebook or Meta ads?*
What types of businesses have you run ads for? (Local service, gym, ecommerce, etc.)*
Have you ever run a lead generation campaign? What was the offer and what platform did it lead to (e.g., a funnel, website, etc.)?
What is your process when an ad is underperforming? Which metrics do you check and how do you improve it?
Explain how you would set up a campaign for a gym promo like “4 Weeks for $19.” Include: Campaign objective, Target audience setup, Budget structure, Retargeting strategy
Uploads (File Upload Section)

If you wish to attach links instead, scroll down.
📸 Screenshot of Ads Manager Campaign. Showing: campaign name, results, cost per result, impressions, CTR, etc.

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🧠 Creative Sample. A Facebook or Instagram ad you’ve designed (image or video)(Upload the file or link to a live example)

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📊 Ad Performance Summary (Optional but ideal) A screenshot or PDF summary of campaign performance — e.g., leads generated, spend, results, ROAS

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🎥 Optional: Screen-recording or Loom of you walking through a campaign you built

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Link to any portfolios or past campaigns (if you wish to upload a link instead of uploading files)
I confirm that I have personally managed Facebook/Meta ads and am comfortable building and optimizing lead generation campaigns.

Basic Information