Pre-Shoot Questionnaire
This is the start of our journey together. Whether it's one shoot or a long term collaboration, these questions will hopefully provide opportunity to reflect on the mission and vision. What does the voice of the brand character look like, feel like...not just to the team, but in the outward facing version that the online and in-person community sees. Together I'll support the team in painting life into what is currently there, I hope and trust these seeds continue to bring value to the brand, the team, and the customer base long term. It's ok if you don't have all of the answers, these are for brain food, answer them honestly and follow your impulse. This doesn't have to be what has been done, you can express the bigger visions and broader messages behind the "...why you show up everyday."
Email
*
example@example.com
Salon Name
Company Mission:
"A company mission is a concise declaration of a company's purpose, outlining what it does, who it servces, and what it aims to achieve. It serves as a guiding pricinple for decision-making, aligns employees toward common goals, and defines the company's core values and reason for existence beyond making a profit."-- Investopedia
Company Vision:
"A vision statement is a written declaration clarifying your business’s meaning and purpose for stakeholders, especially employees. It describes a long-term goal for your company and employees. For example, an early Microsoft vision statement was “a computer on every desk and in every home.”“A company vision statement reveals, at the highest levels, what an organization most hopes to be and achieve in the long term,” Business Daily News
How many posts are you currently making on a weekly basis across all platforms?
Which Platforms are you currently using - or - that you wish to grow?
Instagram
Facebook
TikTok
LinkedIn
YouTube
Pinterest
Snapchat
X/Twitter
IG Threads
Personal Website
Blog
Other
Company Website: What is it's current purpose?
Bookings? Portfolio? Culture? Funnel? Blog? For stylists? For clients? Updating it regularly?
Unique Identifier: What makes your brand / team different, what experiences or values set you apart from the competition?
Company culture? Visual taste? Training/Education? Awards? Outreach? Experience? Partnerships? Success stories? The clients?
Engagement: On social media now, is someone on the team interacting with others in the industry and/or community stakeholders?
Do you have lists of who you'd like to work with, brands, clients, fellow stylists or designers? Are you connected with local business leaders or those featuring salons and stylists online?
Ideal Client: Demographic, Location, Niche, Lifestyle?
Visualize a day in the life of your ideal perfect client, who are they, what do they like, where do they shop, what are their food preferences, their hobbies, their family?
Post Production: If you are creating your own media, what are you currently using for images, graphics, and/or video?
Adobe? AI? Canva? CapCut? DaVinci Resolve? Capture One? IG Edits?
Content Management Workflow: How are you currently archiving media, press, or client reviews?
If no system, what are your preferred storage platforms that will allow for a workflow to be easily adapted to?
AI: Are you currently using AI to optimize the business and/or for creating media?
ChatGPT? AI Agent? Text-to-Image? Text-to-Video?
Goal: What is the goal for social media / visual media in the longterm?
Book clients through social media? Get clients to your website? Build connections and partnerships? Get features? Stay in the know about industry events/awards?
Any other comments, suggestions, interests, or concerns?
Any long term dream visions? Any topics you want to learn or understand better? Any platforms you're curious about?
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