FAPI Marketing Framework | Certification Test

Certification Test

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Question 1
Functional Leads cannot withdraw resources once allocated*

TrueFalse

Question 2
The FAPI Marketing Framework is a sequential marketing planning and management methodology designed to guide the organization and management of marketing functions in businesses of all sizes*

TrueFalse

Question 3
An accomplished modern marketing professional must be (mark the answers that apply)*

Technically savvyCompetent project managerAstute strategistGreat designer

Question 4
The FAPI Marketing Framework is characterized by being (mark all that apply)*

CoherentCollaborativeCheapAdaptive

Question 5
Select the statement that is true*

All departments in a business play a role in creating and executing the FAPI marketing framework.No team outside marketing plays a role in the FAPI Marketing Framework

Question 6
The FAPI Marketing Framework modules are (select all modules)*

ArchitectureFrameProductionInsightsBudgeting

Question 7
The criteria for allocating Components to the Frame module is that the components should address a strategic and not tactical vision*

TrueFalse

Question 8
Who is responsible for ensuring all Components have been addressed and they are agreed upon and signed off before progressing the project to the following stage? (only one applies)*

The Managing DirectorThe Plan MasterThe Graphic DesignerThe Functional Managers

Question 9
Additional components can be added in the Frame Module if the business situation requires it*

TrueFalse

Question 10
The Marketing Playbook is the end product of the Architecture module and the FAPI planning process and preparation*

TrueFalse

Question 11
The Architecture module is the stage when marketing campaigns are launched to live*

TrueFalse

Question 12
Which of the following is not a typically recommended component for the Architecture module are *

User JourneyPerformance MetricsMedia MixGoogle AdsProcesses & SystemsBrand Guidelines

Question 13
Which of the two statements below is a correct definition of a deliverable artifact in the FAPI Framework?*

All deliverables decided by the Plan MasterAny information that the FAPI team and stakeholders have agreed to use to detail the work carried out

Question 14
In the Architecture Module the best approach is to start from components that are *

Customer-orientedEasier to complete

Question 15
You should align the structure and hiring of your marketing team with *

Seasonality trendsMarketing PlaybookSales performanceCompetitors

Question 16
The Production Module stage can begin when *

The Architecture module is completedThe Production team is readySales performance is decliningThere is a new product launch

Question 17
There is no need to brief the Production team before starting execution*

TrueFalse

Question 18
What is the definition of Events in the FAPI Marketing Framework?*

Events are formal touchpoints for all Production team members to share progress and review deliverables.Events are casual meetings and attendance is not required

Question 19
Which of the following are FAPI Marketing Framework Events (mark all that apply)*

Kick-off meetingsProduction meetingsTeam building eventsStatus updatesReview meetings

Question 20
In the kick-off meeting, the Plan Master needs to present the Marketing Playbook to the FAPI Marketing Framework Production Executives*

TrueFalse

Question 21
A FAPI Marketing Framework project cannot be considered formally started until ..*

The kick-off meeting has taken place.A Google Ads account has been created

Question 22
In the Production Meetings, the team will (select all that apply)

Review the work progress since the last production event and against scheduled deadlinesTeam members can raise any concerns or flag risks of the task not being completedDiscuss the company's marketing strategy

Question 23
In the FAPI Marketing Framework the Status Update event can be an email event*

TrueFalse

Question 24
The purpose of the Review meetings is to (select correct option)*

Periodically take stock of the progress made by the Production ExecutivesIndividually review the performance of each Production Executive

Question 25
In the Production Module, the role of the Plan Master is to (select the option that applies)*

Supervise the Production ExecutivesProvide support and resources to Production Executives

Question 26
The Production Executives' team can be subdivided into three groups based on skills (select the option that does not apply)*

ContentHuman ResourcesTechnicalDesign

Question 27
The Plan Master is responsible just for monitoring data and no action is required*

TrueFalse

Question 28
The objective of analyzing data is to (select the option that applies)*

Take action to improve performanceReport to the business

Question 29
The FAPI Marketing Team has access to three main data sets (select all options that apply)*

Internal dataExternal dataBought dataCampaign data

Question 30
Success in the Insights stage of the FAPI Marketing Framework relies on three keystones (select as appropriate) *

Having sound target metricsHaving access to reliable data sourcesInstalling Google AnalyticsBeing able to interpret data correctly

Question 31
Data can only be interpreted correctly if analyzed in context *

TrueFalse

Question 32
Optimization actions that can change the overall course of the agreed Architecture plan need to be (select the option that applies)*

Decided singlehandedly by the Plan MasterBe agreed upon with the FAPI Framework stakeholder team

Question 33
The Insights Module of the FAPI Marketing Framework is concerned with (select the option that applies)*

Understanding the performance of tactical marketing execution against forecasted resultsMeasuring conversion optimization and cart abandonment using Google Analytics events

Question 34
It is fundamental to success in the Insights module that the Plan Master understands the following metrics (select the option that applies)*

Last click attribution conversionPerformance correlation between marketing activitiesShopping cart conversion rate

Question 35
All Components in the FAPI Marketing Framework are detached from each other and not connected in any way *

TrueFalse

Question 36
When measuring performance in the Insights Module the following elements need to be accounted for (select the options that apply)*

RelevanceContextConditionalityMetricsAll options apply

Question 37
In a FAPI Marketing project there are three main stakeholder groups, select the groups from the list

Plan MasterHR ManagerProduction ExecutivesFunctional Leads

Question 38
The to build the FAPI Marketing Production Executives team is (select the correct answer)*

In the Frame ModuleIn the Production ModuleIn the Architecture Module

Question 39
It is the responsibility of the Plan Master to remove project roadblocks for the Production Executives*

TrueFalse

Question 40
Which one of the following Components is not relevant in the Architecture Module (select one)*

Media MixPricing StrategyMessaging FrameworkUser Journey

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