FAPI Marketing Framework | Certification Test

  • Take the Certification Test

    Your stated full name will be used on the FAPI Marketing Framework certificate. Note the test should take approximately 45 minutes.

  • Question 1

  • Functional Leads cannot withdraw resources once allocated*

  • Question 2

  • The FAPI Marketing Framework is a sequential marketing planning and management methodology designed to guide the organization and management of marketing functions in businesses of all sizes*

  • Question 3

  • An accomplished modern marketing professional must be (mark the answers that apply)*

  • Question 4

  • The FAPI Marketing Framework is characterized by being (mark all that apply)*

  • Question 5

  • Select the statement that is true*

  • Question 6

  • The FAPI Marketing Framework modules are (select all modules)*

  • Question 7

  • The criteria for allocating Components to the Frame module is that the components should address a strategic and not tactical vision*

  • Question 8

  • Who is responsible for ensuring all Components have been addressed and they are agreed upon and signed off before progressing the project to the following stage? (only one applies)*

  • Question 9

  • Additional components can be added in the Frame Module if the business situation requires it*

  • Question 10

  • The Marketing Playbook is the end product of the Architecture module and the FAPI planning process and preparation*

  • Question 11

  • The Architecture module is the stage when marketing campaigns are launched to live*

  • Question 12

  • Which of the following is not a typically recommended component for the Architecture module are *

  • Question 13

  • Which of the two statements below is a correct definition of a deliverable artifact in the FAPI Framework?*

  • Question 14

  • In the Architecture Module the best approach is to start from components that are *

  • Question 15

  • You should align the structure and hiring of your marketing team with *

  • Question 16

  • The Production Module stage can begin when *

  • Question 17

  • There is no need to brief the Production team before starting execution*

  • Question 18

  • What is the definition of Events in the FAPI Marketing Framework?*

  • Question 19

  • Which of the following are FAPI Marketing Framework Events (mark all that apply)*

  • Question 20

  • In the kick-off meeting, the Plan Master needs to present the Marketing Playbook to the FAPI Marketing Framework Production Executives*

  • Question 21

  • A FAPI Marketing Framework project cannot be considered formally started until ..*

  • Question 22

  • In the Production Meetings, the team will (select all that apply)

  • Question 23

  • In the FAPI Marketing Framework the Status Update event can be an email event*

  • Question 24

  • The purpose of the Review meetings is to (select correct option)*

  • Question 25

  • In the Production Module, the role of the Plan Master is to (select the option that applies)*

  • Question 26

  • The Production Executives' team can be subdivided into three groups based on skills (select the option that does not apply)*

  • Question 27

  • The Plan Master is responsible just for monitoring data and no action is required*

  • Question 28

  • The objective of analyzing data is to (select the option that applies)*

  • Question 29

  • The FAPI Marketing Team has access to three main data sets (select all options that apply)*

  • Question 30

  • Success in the Insights stage of the FAPI Marketing Framework relies on three keystones (select as appropriate) *

  • Question 31

  • Data can only be interpreted correctly if analyzed in context *

  • Question 32

  • Optimization actions that can change the overall course of the agreed Architecture plan need to be (select the option that applies)*

  • Question 33

  • The Insights Module of the FAPI Marketing Framework is concerned with (select the option that applies)*

  • Question 34

  • It is fundamental to success in the Insights module that the Plan Master understands the following metrics (select the option that applies)*

  • Question 35

  • All Components in the FAPI Marketing Framework are detached from each other and not connected in any way *

  • Question 36

  • When measuring performance in the Insights Module the following elements need to be accounted for (select the options that apply)*

  • Question 37

  • In a FAPI Marketing project there are three main stakeholder groups, select the groups from the list

  • Question 38

  • The to build the FAPI Marketing Production Executives team is (select the correct answer)*

  • Question 39

  • It is the responsibility of the Plan Master to remove project roadblocks for the Production Executives*

  • Question 40

  • Which one of the following Components is not relevant in the Architecture Module (select one)*
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