• The European Advertising Standards Alliance (EASA) is delighted to invite you to the Policy Breakfast ''Advertising self-regulation in the wider policy mix: a vital component to bolster responsible influencer marketing practices'', hosted by MEP Dóra Dávid. The event will take place on January 14, from 8.15 to 9.30 CET in the European Parliament, and it will explore the Digital Fairness Act and highlight how advertising self-regulation can support its objectives, particularly when it comes to promoting responsible influencer marketing. The AVMSD evaluation will also be in everyone's mind, complementing the policy landscape.

    Draft agenda:

    Welcome words
    By host Dóra Dávid, Member of the European Parliament, member of IMCO, member of the EEA parliamentary committee, substitute in PETI and in the Delegation to ASEAN

    Introduction
    by Ludovic Basset, EASA Director General
    - Presentation of EASA, advertising self-regulation and the adEthics programme
    - Introduction of the topic and the panel

    Panel discussion

    - Zsolt Gerendi - Hungarian Advertising Self-Regulatory Board (ÖRT)
    - Gabrielle Robitaille, World Federation of Advertisers (WFA)
    - Scott Guthrie, European Influencer Marketing Alliance (EIMA)
    - Anna Herold, DG Connect, Head of Unit Audiovisual and Media Services Policy
    - Denisa Alexandroaiei, DG Justice and Consumers, Legal Officer
    - Maria-Myrto Kanellopoulou, DG Just, Head of Unit Consumer Law (tbc)

    Moderation: Ludovic Basset, EASA Director General

    Questions and Answers

    Wrap-up of the session
    By Ludovic Basset, EASA Director General

    Concluding remarks
    By Dóra Dávid MEP

    Please note:

    • To ensure fair representation of different organisations, please register no more than two people from your organisation.
    • Please indicate whether you already have an access badge to the European Parliament. If not, we will arrange the entry for you and share with you all practical details. A meeting point will be arranged at 7.45 AM at the Parliament's entrance. Further information will be shared closer to the date of the event.

    To attend, please register by 6 January 2026.

    Thank you! Hope to see many of you on the 14th. 

  • Should be Empty: