Note: The leadership and board of directors of each funded agency are responsible for attaining a working knowledge of this policy and assuring the agency’s compliance.
This policy is based on the following assumptions.
1. Donors prefer a single solicitation.
2. Some donors wish to support a specific cause or agency.
3. A federated workplace campaign is an efficient fundraising method.
4. All companies and individuals in the United Way of Lethbridge & South Western Alberta’s service area are potential donors.
5. Agencies relinquish some fundraising opportunities when they become United Way funding recipients.
6. United Way is unable to meet all funding needs of agencies.
7. The benefits of United Way funding are more than just financial.
Introduction
The United Way of Lethbridge & South Western Alberta campaign operates on the premise that donors prefer a federated solicitation rather than multiple solicitations and that corporate support can increase total donations through an employee payroll deduction campaign.
The ultimate goal of this policy is to maximize the funds available to provide the services of funded agencies to those in need in our community. United Way takes responsibility to publicize this policy and to review it on a regular basis for its appropriateness to changing conditions.
Collaboration and Partnership
To the extent that resources are available, United Way of Lethbridge & South Western Alberta is committed to providing consultation and assistance to funded agencies seeking to develop a fundraising campaign or project. United Way encourages joint fundraising events as a way to strengthen marketing appeal, obtain appropriate volunteer expertise and numbers, and sharing resulting benefits.
Such joint fundraising can be between two or more agencies or between United Way and specific agencies. Mutual responsibilities and benefits of any joint fundraising should be agreed to in writing by all participating agencies beforehand. The same applies to agencies collaborating or partnering to deliver a program or service.
Many groups and organizations have purposes which are beneficial to the community (non-profits, service clubs, other community groups), but are not registered Canadian charities themselves, and thus are not eligible to receive funds from United Way. Partnerships between charities and non-charities allow funding like ours to support important services while remaining in compliance with CRA regulations.
In cases of a partnership between two or more charities, or between a charity and a non-charity, a formal agreement in writing is recommended to establish policies, procedures, roles and responsibilities when it comes to carrying out a program or project.
In cases where agencies are applying in partnership for United Way funding, a copy of any such agreement is a required attachment to the application.
Policy Objectives
1. Acknowledge and respond to the needs of funded agencies.
2. Facilitate a strong, mutually supportive environment in which the community achieves a maximum level of giving.
3. Foster coordinated and cooperative fundraising efforts based on recognition of the interests of donors.
4. Convey a fundraising policy that is clear, easily understood and fairly applied to all funded agencies.
Fundraising
Agency fundraising is any activity providing funds over and above those allocated by United Way.
By joining United Way, a funded agency agrees that it will not solicit donations from employee groups or individuals at their place of work, regardless of the time of year. Workplace solicitation is the cornerstone of the United Way campaign. This means that under no circumstances can you approach individual employees at their place of work. This policy does not prohibit solicitations of individual employees at home or in any other environment. Internal fundraising drives within your own organizational staff group are exempt from this policy.
The following fundraising activities are considered an integral part of finances for the agencies:
- Earned income including client fees, rental of facilities, and investment income
- Government funding
- Unsolicited donations, bequests, gifts by will, endowments or memorial funds
- Gifts from service clubs, churches, foundations and trusts, whether solicited by the agency or not
- Bingos, lotteries or raffles
- Productive enterprises in which goods or services are sold for a price related to their value
- Activities related to sustaining individual, long-term donors
Notification of Major Fundraising Activities
Agencies are asked to notify United Way 30 days in advance of any major or extraordinary fundraising activities during the United Way Campaign Period of September 1 – November 30. United Way will consider the possible impact on United Way’s annual campaign due to timing, promotion, market or image of the activity. When possible, Agencies are requested to limit fundraising activities during the United Way Campaign Period. Please notify United Way of such activities to together@lethbridgeunitedway.ca
Ethics
Fundraising activities affect the public image of an agency and, by extension, the United Way federation. As part of its planning, an agency should carefully consider the ethical aspects of any proposed fundraising activity. These aspects include:
- Using methods that are acceptable to the community
- Meeting all licensing and legal requirements
- Avoiding discrimination against or demeaning any group
- Preserving the dignity and image of the agency's clients
- Achieving a reasonable ratio of fundraising proceeds to costs for the specific type of event. United Way recognizes that ratio variations exist between different kinds of events
- Avoiding methods that create undue pressure, unrealistic expectations or false promises in the mind of the donor.
- The participation of an agency in a cross-promotion or its acceptance of a company sponsorship implies that the agency endorses that company or product. Before involvement, the agency should evaluate the possible results of such an endorsement.
Agencies are strongly encouraged to respect the fundraising ideas and plans of other agencies and to co-ordinate their fundraising dates, methods, target audiences and sponsors. This will create greater co-operation and collaboration in the community, to everyone's benefit. Agencies may use United Way of Lethbridge & South Western Alberta as a communication medium to share planning information.
Compliance with Policy
The United Way Impact Committee will be responsible for investigating any agency it feels is not abiding by this policy regarding fundraising. The committee will make recommendations to the United Way Board of Directors if it feels there has been a breach of policy, including but not limited to:
- Pointing out the agency's conflict with the policy and the possible results.
- Recommending appropriate action, which could include a proportional reduction in the agency's allocation or review to determine if the agency should continue to be funded by United Way.
Member agencies who receive funding from the United Way Community Fund will be expected to promote donations to the United Way Community Fund, and are not to solicit designations back to their agency through Donor Choice in such things as agency literature or while in speaking engagements.
Questions
If you have questions not answered here, please do not hesitate to contact the United Way office for further information.
United Way of Lethbridge & South Western Alberta
#130, 719 - 4 Ave S
Lethbridge, AB T1J 0P1
Phone: 403-327-1700
Email: together@lethbridgeunitedway.ca