Request for Proposals (RFP): Brand Architecture & Podcast Development Partnership
Issued By:Dr. Angel Brutus & Andrea Durham | Synergistic Solutions | Minority Women in Sports, Inc. | Women Win PodcastPurpose of RFP:We are seeking proposals from qualified branding, creative strategy, and podcast development agencies. The goal is to compare cost, capabilities, and scope of services a multi-week brand ecosystem buildout across three interconnected brands.
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Section 1
Vendor Information
Company Name
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Company Website
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Point of Contact Name
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First Name
Last Name
Email
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example@example.com
Phone Number
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Please enter a valid phone number.
Years in Business
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1-2 years
3-4 years
5-6 years
7+ years
Relevant Experience Working With (check all that apply):
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Minority-led organizations
Nonprofits
Podcasts
Multi-brand architecture projects
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SECTION 2 — Proposed Scope of Work
Please describe your proposed approach for each category.
Describe your proposed approach to brand architecture and strategy (Include methodology, timeline, and deliverables)
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Describe your approach to podcast identity, naming, thematic development, and production workflow setup
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Describe your production approach, number of episodes included, and editing/post-production workflow
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Provide your marketing and launch strategy, including content calendar, promotional plan, and audience-building approach
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Describe your sponsorship, partnership, and talent acquisition strategy
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Describe optional ongoing services (strategy refinement, project management, marketing execution) and pricing
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SECTION 3 — Deliverables Checklist
Please check all deliverables included in your proposal:
Deliverables Included:
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Brand Architecture Plan
Brand Strategy & Identity Guide
Deep-Dive Strategy Sessions
Messaging Framework
Audience Journey Mapping
Podcast Production Setup Support
Channel Launch Campaign
Partnership & Sponsorship Strategy
Marketing Roadmap
Other
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SECTION 4 — Pricing & Timeline
Proposed Pricing Plan and Full Timeline for Project/Engagement
Total Investment Amount in U.S. Dollars
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Total Number of Weeks for Project/Engagement
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Itemized Pricing Breakdown for (1 - Strategy; 2 - Branding; 3 - Production; 4 - Marketing; 5 - Sponsorship/Talent; 6 - Ongoing Management)
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Optional Add-On Services & Pricing
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Estimated Timeline & Milestones
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SECTION 5 — Technology & Tools
Platforms, tools and systems
Please list the platforms, tools, or systems you will use for: (1) Project management (2) production (3) Analytics (4) Design & branding (5) Social media (6) scheduling
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SECTION 6 — Portfolio & References
Proof of Concept
Relevant Case Studies/Portfolio Links:
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Client References (Name, Org, Email):
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SECTION 7 — Competitive Advantages
Your company's differentiators
Please describe what differentiates your firm from others in: (1) Brand architecture (2) Podcast development (3) Cultural storytelling (4) Working with minority-led organizations or women-led initiatives
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SECTION 8 — Additional Information
Please include any additional notes, considerations, or recommendations.
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