Point of Care Excellence Awards

Celebrating Innovation and Impact in Healthcare Marketing

The Point of Care Marketing Association is proud to present the Point of Care Excellence Awards, recognizing the campaigns, strategies, and individuals who are advancing patient healthcare outcomes through innovative point of care marketing. Winners will be celebrated at the 2026 POC NOW Summit on March 18, 2026.

Please select which category you are submitting for:

Best Branded Point of Care Campaign

Recognizing excellence in branded campaigns that strategically engage patients and healthcare providers at the point of care, this award honors initiatives that drive awareness, consideration, and action for specific products or brands within clinical settings. Judges will evaluate creative excellence, strategic point of care activation, audience engagement, contextual relevance to the clinical environment, and measurable business results.

Best Unbranded Point of Care Campaign

This award recognizes outstanding disease awareness and health education initiatives that inform and empower without promoting specific branded products. The winning campaign will demonstrate educational impact through evidence-based communication, strategic point of care activation, creative excellence in health education, and meaningful results in building disease awareness and category understanding while maintaining appropriate distance from branded messaging.

Best Multicultural Point of Care Campaign

This award celebrates campaigns that authentically engage diverse cultural communities at the point of care. We're looking for initiatives that go beyond translation to demonstrate true cultural competence, meaningful connection with multicultural audiences, and measurable contributions to health equity. The winning campaign will showcase deep audience understanding, appropriate cultural adaptation, inclusive engagement strategies, and quantifiable impact on reducing health disparities.

Rising Star

Honoring an individual who has entered the point of care marketing industry within the last one to two years and quickly become an advocate for the channel. This award recognizes newcomers who bring fresh perspective, demonstrate rapid impact, show innovative thinking, actively engage with the industry community, and display a clear growth trajectory that positions them as emerging leaders in the field.

Lifetime Achievement Category Description

This prestigious award celebrates an individual who has made extraordinary and sustained contributions to the point of care marketing industry throughout their career, leaving a lasting legacy that has helped shape and advance the field. Recipients will have demonstrated transformative industry impact, sustained leadership and mentorship, pioneering innovation, lasting influence on standards and best practices, and unwavering dedication to advancing and professionalizing the point of care marketing industry.

Achievement Nomination Process

Eligibility to Nominate

Any individual working in the point of care marketing industry may submit a nomination
Self-nominations are not permitted
Multiple nominations may be submitted for the same individual

Achievement Nomination Review and Selection Process

Submission Deadline: February 2, 2026
Initial Review: All complete nominations will be compiled and distributed to the Board for review
Board Evaluation: Board members will independently review all nominations based on the award criteria and responses provided (anonymous board vote)
Notification: Nominees will be notified by March 2nd
Announcement: Award recipients will be publicly announced and honored at the annual Point of Care Conference

Best of POC Campaigns

Eligibility to Submit

Brands, pharmaceutical companies, agencies, and healthcare organizations may submit campaigns
Campaigns must have launched or been active anytime between January 2024 – December 2025
Multiple submissions are permitted, but each campaign requires a separate submission form
The same campaign may be submitted to multiple categories if applicable

Review and Selection Process:

Submission Deadline: 2/2/26

Eligibility Review: All submissions will be reviewed for completeness and eligibility

Evaluation: Selected judges and POCMA committee members will independently score submissions based on the award criteria

Scoring Criteria:
Strategic approach and execution (25%)
Creative excellence (25%)
Point of care integration and effectiveness (25%)
Measurable results and impact (25%)

Announcement: Award recipients will be publicly announced and honored at the annual the POC NOW Summit

Submission Specifications:

All written responses must adhere to stated word limits
Creative samples should be submitted as:Image files: JPG or PNG format
- Documents: PDF format
- Digital/video content: Provide accessible URLs
- Maximum file size: 10MB per file
Confidential or proprietary information should be clearly marked
All metrics and data must be verifiable

Campaign Name/Title*

Brand/Product name (if applicable)*

Therapeutic area or disease state*

Campaign launch date and duration*

Submitting company/organization name*

Primary Contact Info*

First NameLast Name

Title*

Email*

example@example.com

Agency partner(s) involved (if applicable)

1. Campaign Overview and Background (300 words maximum)*

Provide context for the campaign including the business challenge, market landscape, and target audience(s)0/300

2. Campaign Objectives and Goals (200 words maximum)*

What were the specific, measurable objectives for this campaign? What did you aim to achieve?0/200

3. Strategy and Approach (400 words maximum)*

Describe your strategic approach and how you planned to achieve your objectives **For Branded: Explain how you strategically engaged patients and/or healthcare providers at the point of care to drive awareness, consideration, and action for your specific product or brand ** For Multicultural: Describe your approach to authentic cultural engagement and audience insights ** For Unbranded: Explain your strategy for developing and executing the unbranded campaign.0/400

4. Creative Execution (400 words maximum) *

Describe the creative concept and how it was brought to life across point of care tactics. Include details about specific materials, touchpoints, and experiences created. 0/400

5. Point of Care Tactics (300 words maximum)*

Detail the specific point of care elements used (exam room materials, waiting room content, provider tools, patient resources, digital experiences, etc. Explain how these tactics were deployed and activated.0/300

6. Results and Impact (400 words maximum)*

Provide quantifiable outcomes aligned with your stated objectives and KPIs. Include specific metrics, data points, and business results that can be shared with the industry. Explain the impact and significance of these results.0/400

7. Innovation and Learnings (200 words maximum) *

What was innovative or unique about this campaign? What key learnings or insights emerged that could benefit the industry?0/200

Nominee's name*

First NameLast Name

Nominee's title*

Nominee's current company/organization*

Nominee's years of experience in point of care marketing*

# of years

Nominee's Email*

example@example.com

Phone Number

Please enter a valid phone number.

Nominator Information:

Nominator Name*

First NameLast Name

Title*

Organization*

Relationship to the nominee*

Phone Number

Email*

example@example.com

Brief statement on why you are nominating this individual (100 words maximum)*

0/100

Rising Star Achievement Nomination Required Responses

1. Job History (300 words maximum) ** Provide an overview of the nominee's professional background, including their entry into point of care marketing and any relevant prior experience*

0/300

2. Career Background and Entry into Point of Care (300 words maximum) **Describe how the nominee entered the point of care marketing industry and their key accomplishments to date. Highlight their rapid impact despite limited tenure in the space *

0/300

3. Why This Nominee? (300 words maximum) ** Why is this individual a worthy candidate for the 2026 Rising Star Award? What makes him/her special? What fresh perspectives or innovative thinking have they brought to point of care marketing? *

0/300

4. Beyond Point of Care Marketing (200 words maximum) ** Describe activities and accomplishments not related to point of care marketing. This might include details about the nominee's charitable work, academic distinctions, previous industry experience, or unique background that informs their work*

0/200

Lifetime Achievement Nomination Required Responses

1. Job History (300 words maximum) ** Provide an overview of the nominee's professional career trajectory, including key roles, companies, and timeframes *

0/300

2. Career Accomplishments (300 words maximum) ** Describe the nominee's key achievements and contributions to the point of care marketing industry throughout their career *

0/300

3. Why This Nominee? (300 words maximum) ** Why is this individual a worthy candidate for the 2026 Lifetime Achievement Award? What makes him/her special? What sets them apart from others in the field? *

0/300

4. Beyond Point of Care Marketing (200 words maximum) ** Describe activities and accomplishments not related to point of care marketing. This might include details about the nominee's charitable work, academic distinctions, industry leadership in other areas, or community involvement *

0/200

Supporting Materials (Optional but Encouraged) for Achievement Submissions

Letters of support from colleagues, clients, or industry partners
Examples of campaigns, initiatives, or programs the nominee has led
Industry recognition, awards, published articles, or speaking engagements
Any additional documentation that demonstrates the nominee's qualifications

Required Supporting Materials for POC Campaign Submissions:

Submissions must include the following:

Creative Samples: Provide 3-5 examples of campaign materials (images, PDFs, or links to digital content)

Must include at least 2 point of care materials
For Branded: Include examples showing creative across multiple channel

Results Summary: One-page document with key metrics and outcomes (PDF format)

Examples of campaigns etc.

Supporting Materials

Optional Supporting Materials for POC Campaign Submissions

Case study video (3 minutes maximum)
Additional creative samples beyond the required 3-5
Third-party validation or research findings
Media coverage or industry recognition
Patient or HCP testimonials (with appropriate permissions)

Case study video (3 min max)

Additional creative sample(s)

Third-party validation or research findings

Media coverage or industry recognition

Patient or HCP testimonials (with appropriate permissions)