2026 Best Product Launch Outside Northern Ireland

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QUESTIONS
Please provide as much detail as possible when illustrating your responses to the following questions/topics to help facilitate judging of your entry (please expand the boxes as necessary to accommodate your responses):

Each part of the written submission is worth 10 marks with a total of 40 marks available in this category.
Question 1: Describe the product range which was being launched, including category positioning, USP’s and target consumer. (Note if launch was in GB or international, and if international launch please state country/region). (10)*

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Question 2: Detail any category, consumer and market research which was completed as part of the launch planning and outline how this was used to inform your product launch decision-making. If the launch involved a new product what NPD research was completed? (10)*

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Question 3: Please outline the Product launch, the sales channels and marketing activities used and how it was managed to a successful implementation. (10)*

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Question 4: Detail the sales achieved to date in the target market since the launch of the product. What projections are there for wider sales development and where is the product currently listed and placed? (10)*

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CLOSING DATE is 18:00 Monday 12th January 2026
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