2. CONFIDENTIAL INFORMATION. As used in this AGREEMENT, CONFIDENTIAL INFORMATION includes, but is not limited to, any and ALL technical and non-technical proprietary information regarding trade secrets, mask works, techniques, sketches, drawings, source code, models, inventions, know-how, processes, design details, specifications, engineering, equipment, algorithms, software, specifications, price lists, samples, demos, manufacturing details, business data, ideas, and information related to current, future, and proposed products and services, patents, patent applications, finances, customer lists, investors, business and contractual relationships, marketing plans, marketing data, forecasts, marketing data and plans, and other business data of the disclosing COMPANY; including such information in a tangible media, such as written format, tape, magnetic, or other electronic media that is marked as "confidential" or "proprietary", and oral disclosures, that can be reasonably inferred from the surrounding circumstances of the disclosure and the information to be confidential and/or proprietary.