Marketing Quiz

1
Do you have a website?
YESNO
2
How do most new students currently find you?
Google (or other search engines)
Word of mouth/referrals
Social media
Ads
Other
3
Approximately how many unique visitors does your website get per month?A rough average is fine. Take it from a period of at least 3 months for best results.
4
Approximately how many enquiries or bookings do you get via your website each month?A rough average is fine. Take it from the same period of time that you've noted in the previous field.
5
Hidden Conversion Rate
6
Do you capture website visitor's email addresses via email sign-up forms or free resource downloads?
Yes, all of the above
Yes, but conversions are low
No, but we have an email list
No, we don’t have an email list
7
What happens when someone joins your email list?
They get an automated welcome/nurture sequence
I add them to my list and email them manually
Nothing!
8
How often do you email your list?
At least once per month
Occasionally, but not consistently
Rarely or never
9
Do you have any email funnels set up to automate sales?
Yes, we’ve got it all in place
Yes, but it’s not converting
We’ve got a welcome sequence… does that count?
An email what?
10
Which of the following best describes your situation?
I’m the owner of a small business (e.g. start-up, academy, club, studio)
I run or work for a large education company (with multiple staff)
I run or work for an established school (international, private, language school)
I’m a freelance teacher, coach or consultant (solo professional)
11
Which best describes the outcome you’re looking for?
I want to start attracting students—I don’t have any yet.
I want to build a high-converting website that attracts more of the right students.
I want to increase enquiries and/or bookings from my existing website.
I want to automate some of my marketing to free up time and resources.
I want to launch my new course, programme or resource successfully.
I want to improve the quality and clarity of my message so I stand out from competitors.
12
What solutions have you tried in the past that haven’t worked? (Select as many as you like)
Relying on word of mouth alone
Posting exclusively on social media
Setting up new social media channels
Following general marketing advice from blogs or courses
Rewriting website copy using a template
Sending ad-hoc emails with no clear plan
Running paid ads (e.g. Instagram, Facebook, Google Ads)
Listing services on education marketplaces/directories
Launching new programmes to boost enquiries
Assigning a non-specialist on our team
Hiring a copywriter or consultant
13
If you were to invest in support to reach your goals, which type of service would you look for?That sounds like a trick question lol, but it's not - just curious!
Please Select
Please Select
A full done-for-you service—just take it off my plate!
A done-for-you messaging strategy I can follow independently
Tailored feedback and suggestions that I can implement myself
Templates and frameworks I can adapt for my business
Coaching or mentoring to help me build my own systems
14
Is there anything else you’d like me to know?
Huge
Large
Normal
Small
Ok
Ok
15
Website Traffic Score
16
Website Conversion Score
17
Email List Score
18
Email Automations Score
19
Freelance Beginner Score
20
Recommended Route
21
What's your name?
First Name
Last Name
22
And your email address?I'll send your results here as soon as you click 'submit'.
example@example.com
23
One last thing!Every Tuesday morning, I send an email with a free tip to help you get better results from your marketing. Want to receive it? Check the box below.
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