Family Local Food Demand Survey
Fresh, local food strengthens our communities — it supports small farms, boosts local economies, and gives families healthier options they can trust. As a U.S. Army Veteran and sustainable development professional of almost two decades, I’m developing an app-based marketplace built around farmer-managed storefronts, allowing families to shop nearby farms and pick up fresh food directly at their local farms with ease. This short survey helps us understand how you shop, what matters most to you, and how we can bridge the gap between local farms and the families they serve. Your responses are confidential and will directly shape a healthier, more connected local food system. Thank you for taking a few minutes to help support our farmers, our communities, and a stronger local food future.
About Your Local Food Habits
How often do you currently buy from local farms or farmers' markets?
Weekly
2-3 times per month
Once a month
Never
A few times per year
Where do you usually buy fresh produce, meat, or dairy?
Grocery store
Farmers' makets
Farm stands
CSA subscription
Directly from farmers
Online Delivery (e.g., Misfits, Thrive Marketwagon)
Other
What matters most to you when choosing where to buy your food? (select up to 3)
Freshness
Price
Convenience
Supporting local farms
Organic or regenerative growing practices
Variety/selection
Ability to see where food comes from
Pickup flexibility
Willingness to Travel or Pick Up
How far would you be willing to drive to pick up 5–10 items from a local farm?
0–5 miles
6–10 miles
11–20 miles
20+ miles
I prefer delivery only
Would you be open to picking up seasonal produce or weekly bundles from farms near you?
Yes, definitely
Yes, if it’s convenient
Maybe
No
Which pickup option would you prefer most?
Pickup directly from a farm
Pickup from a centralized location (church, school, local business)
On-farm drive-up pickup window
Delivery to home (even if fee applies)
Mix of pickup and delivery options
Your Local Food Preferences
How likely are you to shift part of your weekly grocery shopping to local farms if the process were simplified through one app?
Very likely
Somewhat likely
Possibly
Unlikely
Definitely not
What would motivate you most to switch to farm-direct shopping? (Select up to 3)
Better quality & freshness
Knowing where my food comes from
Supporting small farms
Lower prices
Convenience of pickup
Seasonal/weekly bundles
Transparent growing practices
Ability to shop multiple farms at once
Nothing would motivate me to switch
What currently stops you from buying more directly from local farms? (Select all that apply)
Inconvenient pickup times
Too far away
Hard to find which farms sell what
Not enough selection
Unpredictable availability
Confusing websites / ordering
Prefer everything in one store
Prices
I already buy from local farms regularly
Other: _______
Would you be willing to pre-order weekly or seasonal items (produce, eggs, meats) from a nearby farm?
Yes, definitely
Yes, depending on pickup location
Maybe
No
App & Shopping Experience
How interested would you be in buying directly from farmers if the process felt as simple as regular online shopping?
Very interested
Somewhat interested
Neutral
Not interested
If you could browse every farm in your area on one map, would that help you buy local more often?
Yes
Maybe
No
Would you switch from your current grocery store for at least some weekly items if shopping local was easier?
Yes
Maybe
No
Which features would you actually use in a local farm marketplace app?
Real-time farm inventory
Reserve upcoming harvests
Pickup scheduling
Search by distance
Price comparison
Certifications (organic, grass-fed, non-GMO, regenerative, etc.)
Farmer profiles/stories
Weekly farm deals
Seasonal harvest alerts
Build-your-basket shopping across multiple farms
None of these
Which items would you most likely purchase directly from farms? (Select all)
Vegetables
Fruit
Eggs
Chicken
Beef
Pork
Milk/Dairy
Bread/Baked goods
Meal kits
Flowers
Specialty goods (salsas, jams, honey, pickles)
Other: _______
How important are seasonal options to you?
Very important
Somewhat
Not important
Value & Pricing
Would you be willing to pay a small membership fee ($5–$6/month) for:
Verified farms and products
Farmers offering exclusive weekly deals
Guaranteed inventory and pickup windows
Seasonal planning alerts
No, I wouldn’t pay
Maybe — depends on benefits
Yes — I prefer to support local businesses
Early Access & Participation
If FTFM launched in your area, how likely are you to try using it in the first 30 days?
Very likely
Likely
Maybe
Unlikely
Not interested
Would you like early access as a founding customer to help shape the app?
Yes — sign me up
Maybe
No
Other
Best email
example@example.com
Submit
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