What are 1% Better Goals?

Our journey has taught us something simple and powerful: real progress starts with a clear vision of who you want to become and the small, consistent steps you take to get there.

There’s a lot of noise out there about personal growth, habits, and professional development. But at LSKD, our journey has taught us something simple and powerful: real progress starts with a clear vision of who you want to become and the small, consistent steps you take to get there.

That’s why our internal culture is built on setting and chasing goals. It’s how our team leads themselves, how we coach each other, and how we stay accountable to the future we’re committed to creating—not the one that happens by default. We start with setting a vision for your future, which gives you direction, and then setting goals that turn direction into action. When you know the future you're working toward, every choice becomes more intentional. Every conversation becomes more meaningful. And every day becomes an opportunity to move—however slightly—towards a better version of yourself.

Inside LSKD, this practice has transformed the way we connect and grow together. It’s created a community that celebrates possibility, embraces challenges, and supports one another in becoming who we want to be. When you know someone’s vision, you can coach them from the future they’re aiming for. You get to stand for who they’re becoming—starting now.

And now, for the first time, we’re sharing that philosophy with our entire community. Because 1% better every day isn’t just an internal mantra—it’s a way of living.

 

Why Vision & Goals?

Transformation doesn’t wait.
It starts with you.
You are the most influential person in your life.

At LSKD, we believe having a clear direction and purposeful goals plays a critical role in how you show up, lead yourself day to day, and stay focused on what matters. They give you ownership of your path, helping you live with intention instead of a future left to chance.

We embed goal setting into the way we operate because when you share what you’re working toward, conversations become more honest, motivating, and impactful. This is where we come together as a community. When you understand someone’s goals, you can support them like a great coach—challenging them, backing them, and helping them perform at their best.

Our aim is to build a community of people who show up, put in the work, and commit to getting 1% better every day—for themselves, for our brand, and for the world around them.

 

Writing Your Vision.

Your vision is a clear picture of a future where you are fully living the life you want. 

It’s a moment in time that captures exactly how you show up, what you’re doing, and how it feels to be at your best. A strong vision is rich in sensory details—colors, textures, sounds, and even smells—bringing your future to life in vivid detail. It can include your surroundings, your relationships, your work, your health—any part of your life that matters to you.

Now that you have your vision in your mind, write it down. It should be in the first person and can be any length that feels right to you, as long as it describes in detail exactly the moment that you envision for your future. Consider areas of your life, like your health, career, family, or finances, and weave them together into a full picture. Describe not just where you are and what you have, but also how you feel and what you smell. All of these sensory details will open you up to a broad yet detailed vision of your future self and your future life.

Take a moment now. Close your eyes and picture that future. See it, feel it, hear it, and notice the details around you. Immerse yourself in the moment as if it’s happening right now. 

For help getting started, picture yourself ten years in the future; and finish these sentences:

● I am

● I see

● I want

● I smell

● I taste

● I love

● I know

 

*Note that you may need to clear out any images or ideas that don’t serve your goals. Focus only on what pushes you forward

 

Setting Your Goals.

A written statement in first person, present tense and in the affirmative with specific conditions and specific "by whens".

Picture this: You have just achieved your biggest goal, you’ve hit a million sales in your business, you’ve married the partner of your dreams, or you’ve published a brilliant novel. You’re being interviewed by Oprah or Ellen and they ask “HOW DID YOU DO IT!?”

Trace your steps. What did you do right before you sold a million handbags, and what did you achieve right before you met and married your partner. These are the stepping stones of your future.

By starting from the future and not from the past, you can create a new future with a direction that you choose, rather than just continuing on the path that your life would take anyway.

This is why we write a vision before we write our goals. So often, people try to achieve something by going from here (present) to There (the vision). However, in doing that, they run into all of their old blocks and limiting beliefs. When you can jump to the future, 10 years out, you jump past all of the burdens and limitations of today (time, money, skillset, knowledge). It is all possible There!

Now, write your goals. Start from your vision and write goals for 10 years from now. Then, work backward: what happened 5 years before that to make that goal possible? Then, work backward from the 5-year goal to a 1-year goal. Do this across all domains of your life: personal, career, and health.

Tips For Successful Goals.

• Write your goals as “I [action]” in the present tense, as if they are already happening today. 
  
  • Example: “I complete a 10k in under 50 minutes” rather than “I want to run a 10k someday.”
    
• Include a clear timeline or deadline to make your goal actionable.
  • Example: “I complete a 50k cycling challenge by June 30” rather than “I complete a 50k cycling challenge.”

• Use clear, specific words that show you’re committed.
  • Example: “I save $5,000 by June 30” rather than “I want to save more money."
• The mind likes a specific number; include them in your goals.
  • Example: “I complete 4 strength workouts each week for the next month” rather than “I work out more often.”
    
• Write goals in the affirmative — declare what you will do, not what you won’t.
  • Example: “I am eating three nutrient-packed meals every day” rather than “I am not eating junk food.”
    

Other examples:

• I complete a 10k run in under ____ by ____
• I spend ____ focused hours with my family/friends this month
• I hit my savings goal of $_____ by ____, taking control of my financial future.

What Now?

1. Share it - Tell the people around you about your vision and goals. Accountability and support make your goals real.
2. Keep your goals front & center - Track them where you’ll see them every day: a screensaver on your phone, a note on your desk, a vision board on your wall, or an inspiring graphic that keeps your future self in focus.
3. Keep stretching yourself - Check in on your goals often. Find ways to push, experiment, and see what you’re capable of.
4. Enjoy the journey - Celebrate small wins, notice your growth, and stay present—progress is every step, not just the finish line.