Brand Assessment

1

What stage is your business in?* This field is required.

Planning to launch (within next 6-12 months)

Just launched (0-2 years in business)

Established and growing (2-7 years)

Mature business (7+ years)

2

How would you honestly rate your current brand/visual identity?* This field is required.

We don't have one yet

DIY/Amateur—I made it myself

Dated—hasn't been updated in years

Decent but inconsistent

Professional and current

3

Tell Us Your Name* This field is required.

First Name

Last Name

4

What is the name of your business?* This field is required.If you're just starting and don't have a name yet, that's okay! Just put "New Business TBD".

5

Can you describe your ideal customer in specific detail? (Not just "small businesses" or "anyone who needs X")* This field is required.

No—I take whoever will pay me

Sort of—I have a general idea but it's vague

Yes—I know their industry, size, and pain points

Yes—I can describe them like a real person: their goals, challenges, buying behavior, and what keeps them up at night

6

If a prospect asks "Why should I choose you over your competitors?" can you answer in one compelling sentence?* This field is required.

No—I honestly don't know how to answer that

Sort of—"We're more affordable" or "We have great customer service"

Yes—but my answer sounds like what competitors would say

Yes—I have a clear, specific, defensible differentiator that only I can claim

7

Think about how YOU see your brand vs. how CUSTOMERS see it. Is there a gap?* This field is required.

Huge gap—customers see us as way less professional/credible than we are

Significant gap—we're better than we look

Small gap—mostly aligned

No gap—customers see us exactly how we want to be seen

I honestly don't know how customers see us

8

Do you have a clear brand promise? (What transformation or outcome do customers get from working with you?)* This field is required.

No—I've never thought about this

Sort of—"We help businesses grow" or something vague

Yes—but it's about what we do, not what customers get

Yes—I can clearly articulate the specific outcome customers achieve

9

How well do you understand your competitive landscape?* This field is required.

I don't really know who my competitors are

I know my main competitors but haven't studied them deeply

I've looked at their websites and pricing

I've done deep competitive analysis: their positioning, messaging, strengths, weaknesses, and where the gaps are

10

If your brand were a person, could you describe their personality in 3-5 specific adjectives?* This field is required.

No—I've never thought about brand personality

Sort of—"professional" and "friendly" (generic)

Yes—I have 3-5 adjectives but they could apply to any business

Yes—I have specific personality traits that guide how we communicate, and they differentiate us

11

When prospects visit your website, what happens?* This field is required.

We don't have a website yet

They leave—high bounce rate, no conversions

They look around but rarely take action

Some convert, but conversion rate is low

They take action—book calls, fill out forms, buy

12

Is your messaging consistent across all touchpoints? (Website, social media, proposals, sales conversations, etc.)* This field is required.

Very inconsistent—we say different things in different places

Somewhat inconsistent—no documented messaging to follow

Mostly consistent—but not formalized

Very consistent—we have documented messaging everyone uses

13

How consistent is your visual identity across all materials?* This field is required.

Very inconsistent—different logos, colors, fonts everywhere

Somewhat inconsistent—we try but there's no system

Mostly consistent—with a few exceptions

Very consistent—we have brand guidelines and follow them

14

How often do you lose deals to competitors?* This field is required.

All the time—it's a major problem

Often—more than I'd like

Sometimes—it's about 50/50

Rarely—I win most deals

Almost never—brand isn't the issue

Not applicable yet—haven't launched

15

Are you able to charge premium rates?* This field is required.

No—I have to be the cheapest option to win

Sometimes—I can charge more with certain clients

Mostly—I'm priced at or above market average

Yes—I consistently charge premium rates and win deals

Not applicable—haven't launched yet

16

What are you hoping to achieve with better branding? (Check all that apply)* This field is required.

Attract higher-quality clients

Charge premium rates

Compete with bigger/more established players

Launch strong from day one

Refresh outdated brand to match business evolution

Stand out from competitors

Build credibility and trust

Finally understand what "brand strategy" actually means

Stop losing deals due to perception

18

What's your timeline?* This field is required.

Immediately—I need this now

Within 1-3 months

Within 3-6 months

Within 6-12 months

Just exploring for now

19

Where should we send your personalized Brand Readiness Report?* This field is required.We'll send your comprehensive results instantly, including the strategic gaps you may not have considered.

example@example.com

20

Field Total

21

Strategic Total

22

Tactical Total

23

Business Readiness