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AI SURVEY
This survey takes 2-3 minutes to complete. We want to understand how professionals are using AI.Please do complete the survey. Then collect your SOSTAC® Executive Summary (21 page booklet).
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1
Do the Survey. Get the Summary.
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2
Do you use AI in your marketing work?
*
This field is required.
e.g. Generative AI (ChatGPT, Gemini, Midjourney, Copilot, etc.), Predictive Analytics, Chatbots, AI Agents/Agentic AI
Yes
No
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3
How frequently do you use AI?
Daily
Weekly
Monthly
Less Often
Never
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4
How do you use AI? What are the benefits for you / your organisation? Tick any of the following that apply.
Content Marketing (creating text/reports/visuals, videos, content calendars, or other)
Advertising (creating better ads/creating tailored ads, better media buying or other)
New Product Development (incl. ideation, ranking, development, prototype and testing)
Pricing (this includes dynamic pricing and any other form of pricing)
Distribution (any aspect)
Personalising at scale (products, messages, other)
Market Insights (hidden needs/trends/other)
Any Other Market Research
Customer Service/Customer Experience
To Review and/or Create Marketing Strategy
Other
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5
How do you use AI? What are the benefits for you / your organisation? Tick any of the following that apply.
Content Marketing (creating text/reports/visuals, videos, content calendars, or other)
Advertising (creating better ads/creating tailored ads, better media buying or other)
New Product Development (incl. ideation, ranking, development, prototype and testing)
Pricing (this includes dynamic pricing and any other form of pricing)
Distribution (any aspect)
Personalising at scale (products, messages, other)
Market Insights (hidden needs/trends/other)
Any Other Market Research
Customer Service/Customer Experience
To Review and/or Create Marketing Strategy
Other
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6
Do you think AI makes you/your organisation more efficient?
YES
NO
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7
What is your estimation (in time or money) of the savings you have made?
Up to 10%
11% to 50%
51- 100%
More than 100%
I don't know.
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8
How would you describe the size of your organisation? Please tick one of the following:
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Small (Start-ups and Small Business Enterprises) 1-20 employees
Medium (21-100 employees)
Large (100+ employees)
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9
What country do you live in?
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10
Your Name
*
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First Name
Last Name
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Your Email Address
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example@example.com
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