Project Mission Brief
Help us understand your vision so we can build a website that reflects your true identity and achieves your goals. Please complete all sections below.
Full Name
*
First Name
Last Name
Company Name
*
The Identity (Your Origin Story)
Tell us about your brand and who you serve.
Elevator Pitch: Briefly describe your company and what you do (1–2 sentences).
*
Unique Value Proposition: What is your superpower? Why should clients choose you over your biggest rival?
*
Ideal Client: Describe the people you are trying to serve (age, profession, pain points, technical ability).
*
Brand Voice: If your brand were a person, how would they speak? (e.g., authoritative and academic? Friendly and casual? Witty and sarcastic?)
*
Identity Assets: Do you have an existing logo, style guide, or color palette?
*
Yes, I have all of these
I have some (e.g., just a logo or colors)
No, I need these created from scratch
Other
Please upload any existing brand assets (logo, style guide, color palette).
Upload a File
Drag and drop files here
Choose a file
Cancel
of
List 3 adjectives that describe your company now:
*
List 3 adjectives that describe what you want your company to be in the future:
*
The Mission Objectives
Help us prioritize features and define success.
Primary Mission: What is the number one thing you want this website to achieve?
*
Generate leads
Sell products/services
Build authority
Educate the public
Other
Victory Conditions: One year from launch, what does success look like?
*
Current Kryptonite: If you have an existing site, what is wrong with it? What drains your energy?
The Super Suit (Visuals)
Share your visual preferences to guide the design.
The 'Love' List: Please provide links to 3 websites you love and what specifically draws you to them (typography, colors, energy, etc.).
*
The 'Hate' List: Please provide links to 3 websites you dislike and what turns you off (too cluttered, too dark, hard to read, etc.).
*
Vibe Check: Where on the spectrum do you want your site to fall? (Select one)
Classic
Modern
Minimalist
Complex
Subtle
Bold
Serious
Playful
Preference
Visual Assets: Will you provide professional photography, or should we source stock images/illustrations?
*
We will provide all photography/assets
We need you to source stock images/illustrations
A mix of both
Other
Gadgets & Utility Belt (Functionality)
Tell us what features and tools your website needs.
Must-Have Gadgets: What specific functionality is non-negotiable? (e.g., Contact forms, booking calendar, e-commerce checkout, member login, live chat)
*
HQ Layout (Sitemap): Do you have a list of pages in mind? Roughly how many pages do you envision? (e.g., Home, About, Services, Blog, Contact).
*
The Script (Content): Who is writing the website copy? Is it ready now, or will you need help?
*
We will provide all copy and it is ready
We will provide copy but need more time
We need your help with copywriting
Other
Alliances (Integrations): Does the site need to connect to other tools? (e.g., Mailchimp, Salesforce, HubSpot, Calendly)
The Battlefield & Logistics
Help us strategize for your timeline and resources.
Top 3 direct competitors. We want to see what they are doing right and where we can outperform them. (list names and/or links):
*
Timeline: Is there a specific deadline or launch date? Is this driven by an external event?
*
The War Chest: What is the budget range allocated for this project? (Note: Knowing this helps me recommend the right solution—a quick gadget vs. a full-scale machine). Please type approximate amount.
*
Mission Commander: Who will be the primary contact for feedback? Who has final sign-off authority?
*
The Final Question: What is the one thing you are most afraid will happen during this project? (Be honest—whether it's missing a deadline, going over budget, or tech overwhelm, let me know so I can guard against it.)
*
Save and Continue Later
Submit Mission Brief
Should be Empty: