SECTION 1: About You
Which age bracket are you in?
*
18-24
25-34
35-44
45-54
55-64
65+
In which state or territory do you work?
*
NSW
VIC
QLD
SA
WA
TAS
NT
ACT
Where do you currently work?
*
Metro
Regional
Is the owner of your business?
*
Male
Female
Business partners of both genders
Do you prefer to work for a male business owner or female business owner?
*
Male
Female
No preference
Please share any insights into your preference
What is your current role?
*
Sales Associate
Sales Agent
Business Owner – actively listing and selling
Business Owner - non selling
Corporate
Buyers Agent
How are you currently engaged?
*
Salary
Salary plus commission
Debit/credit
Commission only
Independent contractor
Sole trader
Business owner / equity partner
Other
What type of office do you work in?
*
Major franchise network (40 offices or more )
Franchise network (39 offices or less)
Independent agency
How long have you worked in real estate?
*
Less than 12 months
1-2 years
3-5 years
6-10 years
10+ years
What were you doing before real estate sales?
*
Employed outside real estate
Self-employed outside real estate
Sales role outside real estate
Property management
Returning after a caregiving career break
Not previously in full-time paid employment
School leaver
Tertiary study
Other
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SECTION 2: Life Stage at Entry
What age bracket were you in when you entered real estate?
*
18-24
25-34
35-44
45-54
55+
At the time you entered real estate, did you have children?
*
Yes
No
How old were your children at the time?
*
0-2
3-5
6-12
13-17
18+
How would you describe your parenting/care responsibilities at that time?
*
Primary carer
Shared equally with partner
Shared with extended family
Sole parent
How would you describe support at home during that period?
*
Strong support
Moderate support
Minimal support
No support
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SECTION 3: Early Career Experience (First 12–24 Months)
How would you describe your first 12 months in real estate?
*
Extremely challenging
Challenging
Manageable
Smooth
Very positive
Other
Which challenges applied to you in your first year? (Select all that apply)
*
Inconsistent prospecting
Limited availability due to family responsibilities
Pressure to work evenings/weekends
Lack of structure or guidance
Confidence issues
Financial pressure
Client expectations
Lack of flexibility
Burnout / exhaustion
None of the above
Other
In your first year, which role-related challenges did you experience? (Select all that apply)
*
Inconsistent prospecting
Managing client expectations
Pressure to work evenings and weekends
Lack of structure, training, or guidance
Financial pressure
Lack of flexibility in how I worked
None of the above
Other
In your first year, which personal challenges did you experience as a result of the role? (Select all that apply)
*
Confidence or self-doubt
Burnout or exhaustion
Limited availability due to family or caring responsibilities
Difficulty maintaining work–life balance
Stress or pressure impacting wellbeing
None of the above
Other
How long did it take before you felt you had some control over your schedule?
*
0–6 months
6–12 months
12–18 months
18–24 months
More than 24 months
I still don’t feel in control
What support did you have in your first year? (Select all that apply)
*
A mentor
Regular sales training or coaching
Clear structure or plan
Admin support
Strong leadership
Prospecting and lead generation support
Skills training (e.g. prospecting, negotiation, listing presentations)
None
Other
What support did you have in your first year? (Select all that apply)
*
A mentor
Clear structure
Admin support
Strong leadership
Prospecting and lead generation support
Regular skills training (e.g. prospecting, negotiation, listing presentations)
Flexible expectations
Clear plan of action
Childcare support or understanding
Peer support
None
Other
What additional or stronger support would have made the biggest difference in your first year? (Select all that apply)
*
A mentor
Clear structure
Admin support
Strong leadership
Prospecting and lead generation support
Regular skills training (e.g. prospecting, negotiation, listing presentations)
Flexible expectations
Clear plan of action
Childcare support or understanding
Peer support
None
Other
What support would have made the biggest difference? (Select up to 3)
*
Prospecting guidance
Other
Did you ever consider leaving sales in the first 12–24 months?
*
Yes
No
Why did you stay?
*
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SECTION 4: Performance & Pipeline
Which best describes your current performance level?
*
New - less than $200,000 GCI
Building - between 200,000 - $350,000 GCI
Consistent performer - between $350,000 - $500,000 GCI
High performer - between $500,000 - $1,000,000 GCI
Elite performer - above $1,000,000 GCI
How many years in did it take you to achieve this level?
*
How many listings do you generally do per year?
*
0-10
11-20
21-30
31-50
50+
Where does most of your business come from? (Select 2 that apply)
*
Prospecting
Repeat clients
Referrals
Buyer nurturing
Social media
Office leads
Other
Which prospecting approach best fits your style? (Select 2 that apply)
*
Relationship-focused
Highly consistent cold calling
Structured and disciplined
Social-media driven
Door-knocking / high-volume activity
Referrals-first
Other
What has contributed most to your performance?
*
Discipline and routines
Strong relationships
Coaching/training
Leadership support
Personal drive
Support at home
A strong office culture
Other
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SECTION 5: Workplace Culture & Environment
How would you describe the culture in your office?
*
Very supportive
Mostly supportive
Neutral
Competitive or isolating
Unsupportive
Have you ever experienced gender bias in your workplace?
*
Yes
No
Unsure / prefer not to say
Have you ever experienced sexual harassment in the workplace within the real estate industry
*
Yes
No
Unsure / prefer not to say
If something inappropriate happened today, would you feel confident reporting it and being supported?
Yes
No
Unsure
Are you open to sharing your experience? Please note this is anonymous.
Did you report it?
*
Yes – To the police or another external authority
Yes – Internally (e.g. to my manager, employer, or HR)
No
Prefer not to say
What were the reasons you chose not to report it?
*
I felt I could handle it on my own
I did not think I would be believed or taken seriously
I did not believe reporting would lead to any action or outcome
I was concerned about personal or professional consequences
I did not want to relive or revisit the experience
The person involved was in a position of power
I did not recognise it as harassment at the time
I felt that sexual harassment was a normalised part of being a woman in the workplace
Other
If something inappropriate happened today, would you feel confident reporting it and being supported?
*
Yes
No
Unsure
Have you felt safe conducting opens or inspections?
*
Always
Mostly
Sometimes
Rarely
Never
Do you have access to a mentor or role model you identify with?
*
Yes
No
How would you describe your leader’s support?
*
Very supportive
Somewhat supportive
Neutral
Not very supportive
Unsupportive
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SECTION 6: Confidence, Mindset & Identity
How confident were you when you entered real estate?
*
Very confident
Somewhat confident
Neutral
Not confident
Very unconfident
How confident are you now?
*
Very confident
Somewhat confident
Neutral
Not confident
Very unconfident
Which areas have challenged your confidence? (Select all that apply)
*
Prospecting
Negotiation
Listing presentations
Self-promotion
Managing conflict
Risk-taking
Work–life balance
Other
Have you experienced imposter feelings in your career?
*
Regularly
Sometimes
Rarely
Never
What helped build your confidence? (Select up to 3)
*
Experience/results
Training
Mentorship
Supportive leader
Supportive team
Personal development
Support at home
Other
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How confident do you feel discussing commissions, splits, fees or financial performance?
*
Not confident at all
1
2
3
4
Very confident
5
1 is Not confident at all, 5 is Very confident
How confident are you in your leader’s ability to develop people?
*
Not confident at all
1
2
3
4
Very confident
5
1 is Not confident at all, 5 is Very confident
Why do you stay in your current office? (Select up to three)
*
Strong leadership I trust
Supportive and respectful culture
Flexibility that works for my life
Financial security or income stability
It feels difficult to change offices or start again
I’m open to changing, but I don’t believe another office would be better
Other
SECTION 7: Career Progression & Ambition
Are you interested in leadership roles?
*
Yes
Maybe
No
Are you interested in business ownership?
*
Yes
Maybe
No
What barriers apply to you? (Select all that apply)
*
Confidence
Capital/financial risk
Family responsibilities
Lack of opportunity
Lack of mentors
Gender bias
Not enough time
Not something I want
No barriers apply to me
Other
What would increase your likelihood of stepping into leadership or ownership?
*
Training
Clear pathway
Access to capital
Partnerships
Flexible models
Coaching or mentoring
Support at home
Other
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SECTION 8: What Women Need to Succeed
Which forms of support would help you perform at your best? (Select up to 3)
*
More structured onboarding
Sales coaching or training
Admin support
Flexible expectations
Leadership/communication clarity
Peer network or women’s group
Technology training
Other
Which leadership behaviours make the biggest difference?
*
Clear expectations
Regular check-ins
Coaching-style leadership
Empathy and understanding
Accountability and structure
Recognition and encouragement
Other
Which workplace conditions matter most to you? (Select up to 3)
*
Culture
Flexibility
Strong leadership
Team support
Clear processes
Growth opportunities
Other
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SECTION 9: The Future
Where do you want to be in the next 12–24 months?
*
Improving performance
Leading a team
Becoming a business owner
Maintaining current level
Exploring other roles
Considering leaving the industry
What might cause you to leave real estate?
*
Burnout
Lack of support
Financial instability
Family commitments
Culture
Leadership
Safety concerns
Loss of passion
Other
What would make you stay long term?
*
Leadership support
Better culture
More flexibility
Clearer career pathways
Stable income
Training and development
Advancement opportunities
Other
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SECTION 10: Open Reflections
What do you wish you knew before entering real estate?
What advice would you give other women entering the industry?
Anything else you’d like to share?
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