Life Admin Concierge Market Research

Survey 2 - HR / People Leaders
What is your role?*

CHRO / CPOHR Director ? Head of HRHR Business PartnerTalent / People LeadOther
Roughly how many employees does your organisation have?*

Under 5050-99100-499500-9991,000-4.9995,000+
What are your main HR priorities for 2026? (Select up to 3)*

Attraction / talent acquisitionRetention of key talentEmployee wellbeing / mental healthEngagement / cultureDEIProductivity / performanceCost optimisationOther
What employee wellbeing or retention challenges are you currenyly facing?
How would you describe your overall EVP (Employee Value Proposition) focus right now?*

Mainly pay & benefitsMainly career & developmentMainly culture & flexibilityBalanced across multiple areasOther
Do employees in your organisation report struggling with work-life balance?*

Yes, frequentlyYes, occaisionallyRarelyNot at allNot sure
Have you noticed increased stress, burnout, or time-off requests related to personal life pressures over the past 1-2 years?*

YesNoNot sure
Have you seen employees taking time off or using work hours to deal with personal admin (appointments, calls, paperwork, etc)?*

Yes, regularlyOccasionallyRarelyNeverNot sure
What benefits or support do employees request most frequently?*
What types of personal or life admin tasks do employees most often mention struggling with (if at all)?*
From your perspective, would employees value a service that helps them handle personal admin tasks?*

YesNoNot sure
What concerns might employees have about a service that supports them with life admin?
If you were to introduce a life admin concierge service, which area would it most likely sit under?*

Employee wellbeingEVP / attraction & employer brandRetention of key talentProductivity / performanceOther
Are there any exisiting benefits it might overlap with or potentially replace?*
What would be your biggest concerns about offering a life admin concierge service to employees? (Select up to 3)*

Data security and privacyReputational risk if something goes wrongScope of tasks / boundariesEmployee over-dependencyEquity / fairness between employee groupsComplexity to manage internallyOther
Are there any non-negotiable requirements your legal/IT teams would have for a provider handling employee personal information?*
Would it be important to you that the employer never sees the content of individual employee requests, and only receives aggregated, anonymised data?*

Yes, essentialPreferred but not essentialNot importantNot sure
If you were to offer this service, which employee groups would you be most likely to prioritise first?*

Senior leadersHigh-potential talentNew parentsCritical roles / scarce skillsFrontline staffAll employeesOther
How concerned would you be about perceptions of unfairness if the benefit was initially available only to certain groups?*

1

2

3

4

5

1 is Not at all Concerned, 5 is Extremely Concerned
Roughly what is your typical annual employee benefits budget per person (excluding salary)?*

Under £500£500-£999£1,000-£1,499£1,500-£1,999Prefer not to say
If a life admin concierge service could measurably save employees 3-5 hours per month and reduce self-reported stress, what would feel like a reasonable cost per employee per month?*

Under £10£10-£20£20-£40£40-£60More than £60Not sure
What outcomes would you need to see in a pilot to justify rolling this out more widely? (Select all that apply)*

High usage and engagementPositive employee feedbackReduced stress / wellbeing scoresImproved engagement survey resultsPositive manager feedback on focus/productivityLower absenteeism / presenteeismOther
How would you typically evaluate and procure new employee benefits?*
Who are the key decision-makers for new benefits like this? (Select all that apply)*

CHRO / CPOHR Directior / Head of HRReward / Compensation & BenefitsFinanceIT / SecurityWorks council / employee repsBusiness line leadersOther
Would you be open to running a 30-60 day pilot programme of this type of service with a defined employee group>*

YesNoMaybe
If yes or maybe, roughly how many employees could realistically participate in an initial pilot?*

Under 2020-4950-99100-249250+
What would make a pilot programme successful in your view?*
What is the biggest barrier to trialling a new benefit like this in the next 12 months?*

Budget constraintsChange fatigue / too many intiatives alreadyLegal/privacy concernsIT/security concernsLack of internal bandwidth to manage itNot a current priorityOther
How do you currently measure employee satisfaction with benefits?*

Regular engagement surveysOne-off benefit surveysUsage/uptake dataManager feedbackWe don't measure it formallyOther
Overall, how interested would you be in exploring this type of service further for your organisation?*

1

2

3

4

5

1 is Not at all Interested, 5 is Extremely Interested
Any other comments, concerns, or suggestions about this kind of service?
Should be Empty:

Survey 2 - HR / People Leaders