Hey folks
Would you be totally opposed to giving 60 seconds of brutal honesty so I don’t launch a product nobody wants?
1.What's your go-to carbonated drink?
Regular Coke/Pepsi/Sprite
Diet sodas (Diet Coke, etc.)
Kombucha / functional drinks
Energy/sports drinks
I don't drink sodas regularly
Other
2.Why that choice? (Select 2)
Taste
Low/no sugar
Digestive/gut health
Price
Brand trust
Habit
3. Product: 5g sugar per 250ml (87% less than regular Coke’s ~39g) from an organic cane sugar + stevia blend, plus 7g prebiotic fiber (chicory inulin, FOS, acacia gum), zero caffeine, all‑natural, vegan. Would you try this?
Definitely yes
Probably yes
Neutral
Probably no
Definitely no
4.[IF Definitely/Probably Yes] What appeals most? (Select 2)
Realistic sugar (not zero-dogma)
Actual fiber benefit
All-natural ingredients
Balanced positioning
All of above
5.[IF Probably/Definitely No] What's the blocker?
Don't believe prebiotics work
Stevia + sugar combo concerns me
Don't trust new age D2C brands
Price will be too high
Other
6 Which format appeals more?
Can (₹60-90, convenient)
Glass bottle (₹80-120, premium/eco)
Either
Neither
7a.[IF Can chosen] At what price would you buy cans regularly?
₹60
₹70
₹80
₹90
7b.[IF Glass chosen] At what price would you buy glass bottles regularly?
₹80
₹100
₹110
₹120
8. Lemon-Ginger (warm, digestive)-Rate flavor by appeal
Worst
1
2
3
4
5
6
7
8
9
Best
10
1 is Worst, 10 is Best
9.Swicy Mango (sweet, spicy)
Worst
1
2
3
4
5
6
7
8
9
Best
10
1 is Worst, 10 is Best
10.Orange (fresh, classic)
Worst
1
2
3
4
5
6
7
8
9
Best
10
1 is Worst, 10 is Best
11.Non-Alcoholic Beer (earthy, malty)
Worst
1
2
3
4
5
6
7
8
9
Best
10
1 is Worst, 10 is Best
Roughly which city are you closest to?(Just to get a zone sense, nothing personal.)
Bengaluru
Mumbai
Delhi NCR
Hyderabad
Chennai
Other
12. what would make you believe a D2C soda brand is serious about digestive health?
Submit
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