Inside Digital & eCommerce 2026 Survey | CPG | Industrial / FMCG / Brand Manufacturers

  • Inside Digital & eCommerce 2026 Survey | CPG | Industrial / FMCG / Brand Manufacturers

    An Australian Study | Arktic Fox & Six Degrees Executive

  • About Your Organisation 

  • What is your job title?*
  • What is the size of your organisation (in Australia)?*
  • What is the revenue of the organisation (Australian operations)?*
  • What customer base is your organisation serving?*

  • Omnichannel experience, data, and personalisation

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  • Which statement best describes your organisation’s omnichannel strategy today? (Select one)*
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  • Where do you see the biggest opportunities to improve or enhance personalisation over the next 12 - 18 months? (Select up to 2)*
  • What strategies are you currently deploying to drive loyalty and engagement with shoppers and to build more direct relationships where possible? (Select all that apply)*
  • What strategies do you plan to deploy over the next 12 - 18 months to drive loyalty and engagement with shoppers and to build more direct relationships where possible? (Select all that apply)*
  • How significant do you / your organisation believe AI will impact how shoppers buy?*
  • How is your organisation adapting to that change? (Select all that apply)*

  • MarTech & data

  • To what extent does your organisation leverage customer technology to deliver its omnichannel and digital strategy? (e.g. marketing automation, eCommerce platforms, digital shelf analytics, product information management etc)*
  • When it comes to MarTech, which platforms are your priorities for investment in the next 12 - 18 months? (Select up to 5)*
  • How confident are you that your shopper & product data and marTech foundations are ready to support AI-driven use cases (e.g. personalisation, agentic experiences etc)?*
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  • Does your role encompass eCommerce?*

  • eCommerce & digital shelf management

  • What are your top priorities when it comes to eCommerce and digital shelf management over the next 12 months? (Select up to 5)*
  • Which of the following channels make up part of your eCommerce strategy? (Select all that apply - this question seeks to understand which platforms you are actively selling via as opposed to using solely for promotional purposes).*
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  • What portion of revenue does eCommerce make up of your overall business?*
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  • What level of growth have you seen in eCommerce over the past 12 months?*
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  • What are the biggest barriers to growth in eCommerce within your organisation? (Select up to 3)*
  • Are you currently buying Retail Media from retailers?*

  • Retail Media

  • How many Retail Media Networks does your organisation leverage as part of your media and customer strategy?*
  • How are you planning to invest in Retail Media in the year ahead?*
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  • Which Retail Media Networks is your brand currently leveraging today as part of the media strategy? (select all that apply)*
  • What are the biggest challenges you face in the Retail Media space? (select all that apply)*
  • How would you describe your level of trust in RMNs?*
  • How would you describe the level of capability your organisation has to effectively leverage Retail Media?*

  • Talent & Skills

  • Over the past 12 months, many businesses and brands have downsized or rightsized their business. Where is your company within that cycle?*
  • What were the key drivers behind these changes? (Select up to 3 reasons)*
  • Over the next 12 months, how do you expect your team structure to evolve? Select the option that best reflects your position.*
  • As AI accelerates, consumer behaviour shifts and cost pressure continues, where will you need stronger capability and resources over the next 24 months? (Select up to 5)*
  • Looking ahead to 2026 and 2027, which workforce or capability risk poses the greatest threat to delivering your strategy?*
  • As your organisation navigates technological change, economic pressure and evolving workforce expectations, which leadership capabilities and behaviours will define modern leadership over the next two to three years? Leadership capabilities (Choose up to 3)*
  • Leadership behaviours and mindset (choose up to 3)*
  • Do you have a strong internal succession pipeline for your most critical roles?*
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  • Don't close the tab just yet. One last step to submit your insights.

    Please click submit at the bottom of this page and make sure all mandatory fields are completed otherwise, your responses won’t be recorded. Providing your personal information is completely optional.
  • I would like to receive Bloomreach’s research report, “Redefining Personalization for Modern Business Growth,” based on 30 in‑depth interviews and a survey of 300+ ecommerce professionals.*
  • I would like to receive a copy of Salsify's 2026 Consumer Research Report with insights from over 3000 shoppers.*
  • I would like to opt-in to receive insights on data and tech from Amperity and go into the draw to win a free data audit from industry experts'.*
  • I am interested in attending the State of the Market Retail Roundtable 2026, hosted by Amperity, to explore building a strong customer data foundation, enabling agentic omnichannel marketing, and measuring return on customer data.*
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