We need a compromise for the Great Highway that prioritizes the will of SF citizens over interest groups. Send a note to your supervisor ASAP - sponsors needed before Tuesday!
Newly appointed supervisor Alan Wong announced a ballot measure to allow San Francisco voters to decide on a Great Highway compromise: reopening the road to vehicles on weekdays while preserving car-free use on weekends and holidays.
This compromise reflects the will of the people, restores fairness to the decision-making process, and addresses mounting financial and community impacts created by the permanent weekday closure.
Here's why this measure is so important for our city:
1. Voters were never given a real choice.
The compromise option was not included in the prior yes-or-no ballot measure. Claims that the compromise has already been voted on are incorrect. Supervisor Wong's proposal gives voters the option they were denied in 2024.
2. The outcome of Prop K was influenced by misinformation.
Many voters living far from the Great Highway were presented with inaccurate and incomplete information, while the most impacted community, District 4, lost long-standing rights to transparent environmental and traffic review.
3. Traffic conditions have worsened citywide.
Thousands of vehicles have been diverted onto Sunset Boulevard, 19th Avenue, and residential north-south routes, increasing commute times to schools, hospitals, work, and the airport. Daily commuters know traffic is not “fine.”
4. Small businesses are losing revenue.
District 4 merchants report declining sales and customer access due to congestion and parking removals. These losses ripple through San Francisco’s local economy at a time when small businesses are already struggling.
5. The closure has increased - not reduced - City costs.
Contrary to claims of savings, sand removal has more than doubled. What was previously scheduled twice monthly now occurs weekly, requires additional labor, and includes hand-shoveling around installed structures—driving up expenses dramatically.
6. The Great Highway remains essential infrastructure.
Emergency vehicles and City trucks use it daily. Prior to the pandemic, over 100,000 vehicles per week relied on this corridor, demonstrating its continued utility. Prior to closure the daily number was steadily increasing.
7. Environmental impacts have worsened.
Unrestricted foot traffic over sand dunes has damaged native plants and harmed the protected habitat of endangered Snowy Plovers. The current condition is not environmentally sustainable.
8. Claims about frequent full closures were false.
In 2024, sand removal occurred 14 times—not 65 days—and at least two lanes remained open in nearly all cases. The highway was functional and manageable.
This ballot measure does not force a single outcome—it lets voters decide.
Please encourage your supervisors to place this compromise on the ballot and allow San Franciscans to make an informed decision that balances mobility, recreation, environmental stewardship, and economic health.
Send the email below to voice your support of a Great Highway compromise - if you do not live in D4 please let your supervisor know by editing the letter - it is important that all Supervisors understand that the entire city feels duped by Prop K.