Market Research Form
Section 1 - Current Status
How do you currently track your equipment, tools, vehicles, and facilities?
No Formal System
Paper-Based
Excel/Google Sheets
CMMS/Enterprise System
What are the biggest challenges you face in knowing the condition and criticality of your assets?(Select all that apply)
No single source of truth
Data is outdated
Hard to assess risk or downtime impact
Too complex to maintain
Not a current pain point
Section 2 - Current Issues
How often do you experience unexpected equipment downtime due to missed maintenance or lack of visibility?
Never
Rarely
Occasionally
Frequently
Constant Issue
Have you ever missed OEM, warranty, inspection, or regulatory requirements due to tracking gaps?
Yes (significant impact)
Yes (minor impact)
No
Not Sure
Section 3 - Maintenance and Accountability
Do you have clearly defined ownership for maintenance responsibilities today?
Very Clear
Somewhat Clear
Unclear
No Defined Ownership
How confident are you that preventive maintenance is completed on time?
Very confident
Somewhat confident
Not confident
We don’t track this well
If a simple, well-structured system gave you full asset and maintenance visibility, how appealing would that be?
Extremely appealing
Somewhat appealing
Neutral
Not appealing
What has prevented you from implementing or sustaining a better system?(Select all that apply)
Cost
Complexity
Training Burden
Time to Build
Staff Resistance
We Tried and it Failed
Decision-Maker Value
How valuable would an owner/manager dashboard showing “what’s due, overdue, at risk, and nearing replacement” be to you?
Critical
Very Useful
Somewhat Useful
Not Needed
Who would benefit most from this visibility in your organization?
Owner/Executive
Maintenance Manager
Operations Manager
Safety/Compliance
All of the Above
Buying Signal
Would you pay for a service that organizes your assets, builds maintenance plans, and delivers simple dashboards using low-cost tools?
Yes – immediately
Yes – with budget planning
Maybe – need more info
No
(Small Business 0-50) For a one-time setup that organizes your equipment, tools, vehicles, and facilities; creates preventive maintenance schedules; tracks inspections and warranties; and gives you a simple dashboard — plus optional monthly check-ins to keep it accurate — what would feel reasonable?
$1,000 – very small scope / few assets
$1,000–$2,000 – reasonable for clear value
$2,000–$3,500 – acceptable if it prevents downtime
Not something I would pay for
NA if a not a small business
(Small Business) Optional Monthly Monitoring & Audit
$100–$200 / month – light check-in & quarterly review
$200–$300 / month – monthly review & reminders
$300–$500 / month – hands-on monitoring for critical assets
I would manage this myself
NA if a not a small business
(Medium Business 50-250) For a one-time setup that organizes your equipment, tools, vehicles, and facilities; creates preventive maintenance schedules; tracks inspections and warranties; and gives you a simple dashboard — plus optional monthly check-ins to keep it accurate — what would feel reasonable?
$2,500–$5,000 – limited scope / pilot
$5,000–$8,000 – full implementation
$8,000–$12,000 – complex or high-risk assets
NA if a not a medium business
(Medium Business) Optional Monthly Monitoring & Audit
$150–$300 / month – light monitoring & quarterly audit
$300–$600 / month – active monitoring & monthly audit
mission-critical / compliance-driven
NA if a not a medium business
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