For over a century, the Whoop-Up Days Parade has marked the start of Whoop-Up Days. Showcasing the individuals, businesses, and organizations that make a difference in our community, the parade celebrates the people, places and things that make Lethbridge a great place be.
The 2026 Whoop-Up Days Parade is Tuesday, August 18.
The Whoop-Up Days Parade Marshal is a proud reflection of our community—an individual or group recognized for their outstanding contributions and alignment with the annual parade theme.
New in 2026, the Whoop-Up Days Parade Marshal will be nominated by community members and chosen by a selection committee. Nominated and chosen not just for accomplishments, but for the impact they’ve made, the Parade Marshal represents our shared stories and deep-rooted connections that bring us together.
Leading with pride and heart, the Whoop-Up Days Parade Marshal is an iconic tradition that celebrates well-deserving community champions.
Nominations are open until March 13.
For additional information, please contact whoopupdays@excitelethbridge.ca