ARK Local – Local Home Service Business Growth Audit
This quick audit helps us understand your business, your local presence, and where opportunities exist to get you more consistent, higher-quality jobs in your area.
BUSINESS BASICS
Business Name
Your Name or Owner / Primary Contact Name
First Name
Last Name
Email
example@example.com
Phone Number
Please enter a valid phone number.
Format: (000) 000-0000.
What best describes your current situation?
Too slow / need more jobs
Busy but inconsistent
Too many low-quality leads
Relying too much on paid lead platforms
Hard to scale
Everything feels scattered
What would make the biggest difference for your business in the next 90 days?
More local jobs
Better-quality customers
Lower cost per lead
More predictable work
Better systems
Please List Your Service Area Range
Example: Sarasota to North Port Florida
Primary Service Type
HVAC
Plumbing
Electrical
Remodeling / Carpentry
Pool / Spa
Roofing
Pressure Washing
Landscaping
Other (short answer)
If Other Please Describe here
CURRENT WORK & LEAD FLOW
How long have you been in business?
0–1 years
1–3 years
3–7 years
7+ years
How do you currently get most of your jobs? (Select all that apply)
Referrals
Google search
Facebook
Yard signs / trucks
Lead platforms (Angi, HomeAdvisor, Thumbtack, etc.)
Repeat customers
Not sure
On average, how many new jobs or leads do you get per month?
0–5
6–15
16–30
30+
Do you feel your lead flow is:
Consistent
Inconsistent
Seasonal
Completely unpredictable
ONLINE PRESENCE
Do you currently have a website?
Yes
No
Do you currently collect reviews online?
Yes
No
Please List all active websites and Facebook Pages
Are you currently running any ads?
No
Yes – Facebook
Yes – Google
Yes – Other
Not sure
If yes, do you know roughly how much you spend per month?
$0–$500
$500–$1,500
$1,500+
No idea
Do you feel your advertising actually brings real jobs, not just clicks?
Yes
Sometimes
No
Not sure
Do you feel your advertising actually brings real jobs, not just clicks?
Yes
Sometimes
No
Not sure
When a lead comes in, how fast do you usually respond?
Immediately
Same day
Next day or later
No set process
Do you have a system to follow up with missed calls or unbooked leads?
Yes
No
Not sure
Not Well
Would you like ARK Local to review this and give you feedback?
Yes, schedule a review
Just send recommendations
Not sure yet
Submit
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