The Big Rural Data Survey

  • The Big Rural Data Survey

    Thank you for taking the time to fill out this survey. The goal is to create a clear image of rural business and how they use data, as well as any challenges they face due to their location.

  • This survey should take no more than 15 minutes to complete. You will be asked questions about you and your business, but will not be required to fill out any identifying information. Any data you do submit will be treated as private and confidential in accordance with GDPR guidelines. Your data will not be sold or used by third party companies and will remain in the sole possession of AetherHive.

    The results will be collated and processed anonymously to enable us to publish a public report on the condition of data in rural businesses, but no identifying information will be released to the public.

    AetherHive is a fully insured and qualified data management consultancy operating in Lincolnshire. If you have any questions, comments, or concerns, you can email us at info@aetherhive.co.uk or call on 07353 774 529

  • There will be an option at the end of the survey to enter your contact details for a chance to win a small spreadsheet solution* for use by your company. Entering your details here is not mandatory, but you will not be entered in the draw unless you do.

     

    * The equivalent of approximately 5 hours of work

  • About You

  • Are you a...*

  • Your Business

  • How many people work in your business?*
  • How long has your business been operating?*
  • Does your business travel to provide services?*
  • What is your maximum travel radius for providing services?*

  • Tools & Systems

    This section will ask you about the tools you use to manage your information.
  • Which of the following do you currently use to manage business information? You can select multiple.*
  • How often do you update your business records?*

  • Data Types

    This section will ask you about the types of data you handle. If you are unsure, please be honest about this.
  • What types of data do you regularly track? (You can select multiple)*
  • Where do you store this information?*

  • Attitude Towards Data

    This section will discuss what you know about data, your mindset around it, and how you perceive its value.
  • Do you feel you have enough knowledge to make good use of your business data?*

  • Challenges & Barriers

    This section asks you discuss the difficulties you face when handling your business's data.
  • What are your biggest challenges when managing business information? (You can select multiple)*
  • Have you ever lost important information due to paper damage, device failure, or disorganisation?*
  • What stops you from using digital tools more often? (You can choose multiple)*

  • Wishes & Desires

    This section discusses what you think would help to improve how your business uses data.
  • What would make digital tools more appealing or useful for your business? (You can select multiple)*

  • Making Decisions With Data

    This section discusses how your business uses its data.

  • This is different to the question that previously asked what data you track. Tracking data does not necessarily mean you use it to make decisions within your business. After you track the data, do you use it to make choices?

  • How often do you use data to make decisions?*
  • What decisions do you currently use data for? (You can select multiple)*
  • Would you like to use data more effectively in your business?*

  • Support & Training Needs

    When it comes to data, not everyone knows what to do. How could training affect your business and day-to-day operations?
  • Do you feel like you have access to adequate training and support when it comes to business data?*

  • What kind of support would help you to improve your data use?

    You can select as many options from the following categories as you want.
  • Getting started:
  • Tools & setup:
  • Skills & training:
  • Hands-on, practical help:
  • Confidence & safety:
  • Community & ongoing support
  • How do you prefer to learn new skills? (Select up to three)*

  • The Future

    Where are we heading?
  • Are you planning to adopt new digital tools in the next 12 months?*
  • What type of tools are you considering?

  • Case Study Follow-Up Contact

  • Would you be willing to take part in a short follow-up conversation to further this research?
  • Would you like to be entered into the draw to win a small spreadsheet solution for your business?
  • Can AetherHive send you information, guides, and offers going forward?
  • Would you like to receive a copy of your answers and your contact consent? This does not sign you up to any future contact or mailing lists.
  • Format: 00000 000 000.
  • Should be Empty: