MICE Sector Review Survey

Review of MICE sector in North Wales
Meet North Wales are currently reviewing the MICE (Meetings, Incentives, Conferences, and Exhibitions) market and needs of this sector in North Wales in order to evaluate how best to support this sector going forward. Collective responses from the survey will be shared with partners in order to hopefully formulate the best solution and support to be able to provide your business in accommodating MICE enquiries and lead generation in the future. All individual responses will be confidential.

We would be grateful if you could take a few minutes (no more than 10 minutes) to respond to these very specific questions in relation to Business Events.
Business Name
Contact Name

First NameLast Name
Contact Email
example@example.com
What type of business do you operate?

VenueAccommodationDMC/Event OrganiserAttraction/Experience ProviderTransportOther
Which MICE segments do you currently serve?

MeetingsIncentivesConferencesExhibitions / Events
Which industries are your clients from?

ManufacturingCreative & DigitalFood & DrinkHealthcareLife SciencesEducationOther
What percentage of your business is MICE-related?
What are your primary MICE markets?

LocalRegionalNationalInternational
Do you have a dedicated Corporate/Events Account Manager
Are you currently engaged with your DMO / Meet North Wales?
How do you currently promote your MICE offering?
Do you work with Meet in Wales?
Do you collaborate with any other MICE support organisations i.e MIA, ICCA
If yes to above, please specify
What systems do you currently use or plan to adopt for MICE events? (Select all that apply)

Hybrid / Virtual Event PlatformsEvent Apps / Mobile ToolsNoneOther
North Wales has a unique geography, transport and venue capacity which are deemed as common MICE barriers. What infrastructure challenges most impact your ability to host MICE events?

Transport links (road/rail/air)Venue capacity / size optionsHigh-speed internet / broadband in venuesAccommodation availabiity during peak seasonsNone significantOther
If other, please specify
To understand why events choose (or don't choose) North Wales as their Business Events destination:
What are the top factors clients cite when choosing North Wales for MICE events?
Has cost of living pressures, hybrid work trends, or specific Wales events affected your MICE enquiries/bookings in the last 2 years?

Significantly decreasedSlightly decreasedNo changeSlightly increasedSignificantly increased
What types of sales and marketing support would you like the most? (select top 3)

Lead generation/RFP distributionBid support for conferences and eventsInternational sales missionsTrade show representationDigital marketing / destination contentFamiliarisation *FAM) trips for buyersCase studies and testimonialsOther
If other to above, please specify
What support would you like to see to help develop or enhance your MICE offering?

Packaging experiencesincentive-ready product developmentSeasonality managementCollaboration with other suppliersAccess to funding or grantsOther
If other, please specify
In your opinion are there gaps in the destinations current MICE product offering?
If yes, please describe
What training or capacity-building support would be most valuable to your business?

MICE sales and biddingInternational market readinessSustainabiity in MICEAccessibility and includionDigital skills / technologyCrisis and risk managementOther
If other please specify
How important is sustainability in securing MICE business for your organisation?
What support would you like to see to help you meet sustainability expectations?

Sustainability frameworks / certificationMeasurement and reporting toolsLegacy planning for eventsSupplier collaborationOther
If other, please specify
What are the biggest challenges your MICE business will face in the next 3-5 years?
What should be MNW top three priorities to support the MICE sector?
What would 'excellent MNW support' for MICE look like for you?
Any Other Comments about the MICE sector in North Wales
Thank you for taking the time to complete this survey, the findings will help us in planning the future direction of Business Events in North Wales and how we at Meet North Wales along with partners can assist and support your business in this sector.
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Review of MICE sector in North Wales