MICE Sector Review Survey

Review of MICE sector in North Wales
Meet North Wales are currently reviewing the MICE (Meetings, Incentives, Conferences, and Exhibitions) market and needs of this sector in North Wales in order to evaluate how best to support this sector going forward. Collective responses from the survey will be shared with partners in order to hopefully formulate the best solution and support to be able to provide your business in accommodating MICE enquiries and lead generation in the future. All individual responses will be confidential.

We would be grateful if you could take a few minutes (no more than 10 minutes) to respond to these very specific questions in relation to Business Events.
Business Name
Contact Name

First NameLast Name
Contact Email
example@example.com
VenueAccommodationDMC/Event OrganiserAttraction/Experience ProviderTransportOther
MeetingsIncentivesConferencesExhibitions / Events
ManufacturingCreative & DigitalFood & DrinkHealthcareLife SciencesEducationOther
What percentage of your business is MICE-related?
LocalRegionalNationalInternational
Do you have a dedicated Corporate/Events Account Manager
Are you currently engaged with your DMO / Meet North Wales?
How do you currently promote your MICE offering?
Do you work with Meet in Wales?
Do you collaborate with any other MICE support organisations i.e MIA, ICCA
If yes to above, please specify
Hybrid / Virtual Event PlatformsEvent Apps / Mobile ToolsNoneOther
Transport links (road/rail/air)Venue capacity / size optionsHigh-speed internet / broadband in venuesAccommodation availabiity during peak seasonsNone significantOther
If other, please specify
To understand why events choose (or don't choose) North Wales as their Business Events destination:
What are the top factors clients cite when choosing North Wales for MICE events?
Significantly decreasedSlightly decreasedNo changeSlightly increasedSignificantly increased
Lead generation/RFP distributionBid support for conferences and eventsInternational sales missionsTrade show representationDigital marketing / destination contentFamiliarisation *FAM) trips for buyersCase studies and testimonialsOther
If other to above, please specify
Packaging experiencesincentive-ready product developmentSeasonality managementCollaboration with other suppliersAccess to funding or grantsOther
If other, please specify
In your opinion are there gaps in the destinations current MICE product offering?
If yes, please describe
MICE sales and biddingInternational market readinessSustainabiity in MICEAccessibility and includionDigital skills / technologyCrisis and risk managementOther
If other please specify
How important is sustainability in securing MICE business for your organisation?
Sustainability frameworks / certificationMeasurement and reporting toolsLegacy planning for eventsSupplier collaborationOther
If other, please specify
What are the biggest challenges your MICE business will face in the next 3-5 years?
What should be MNW top three priorities to support the MICE sector?
What would 'excellent MNW support' for MICE look like for you?
Any Other Comments about the MICE sector in North Wales
Thank you for taking the time to complete this survey, the findings will help us in planning the future direction of Business Events in North Wales and how we at Meet North Wales along with partners can assist and support your business in this sector.
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Review of MICE sector in North Wales