• Gold Standard Number 1: Lead with Transparency

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  • We communicate wholesale structures clearly and consistently to allretailers and reps.*
  • We enforce MAP pricing consistently across all channels, including DTC.*
  • Retailers and reps receive advance notice of pricing changes, increases,or seasonal adjustments.*
  • When delays, disruptions or warranty-related issues occur, we communicate proactively and transparently with partners and consumers.*
  • Our retailers and reps feel they can rely on the consistency and fairnessof our policies.*

  • Gold Standard Number 2: Empower Retailers & Reps

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  • We provide up to date, accessible product training resources.*
  • Reps receive deep technical education to support advanced customer inquiries.*
  • Retailers receive complete and accurate product descriptions, images, SEO-ready copy, and data.*
  • We provide effective fit guides, size charts or other digital selling toolswhere relevant.*
  • We actively support retailers and reps with clinics, demos, festivals and grassroot events.*

  • Gold Standard Number 3: Support Collaboration

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  • We collaborate with retailers and industry partners on launch plans,marketing, and promotions.*
  • We equip reps with the tools needed to support event activation and sell-through.*
  • We actively support and advocate for paddlesports through communityorganizations and initiatives that promote access, safety, inclusion, andstewardship of waterways.*
  • We actively request and use retailer and rep feedback in product development.*
  • We communicate with partners in a timely, responsive and constructive manner.*

  • Gold Standard Number 4: Act Fairly Across Channels

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  • Our DTC pricing aligns with retail pricing during regular season.*
  • Our DTC strategies are designed to complement, not compete with, retail partners.*
  • When inventory is constrained, we allocate product fairly and transparently across DTC and wholesale channels.*
  • We avoid last-minute or unexpected DTC discounting that impacts retailers.*
  • Our policies and programs support sustainable retailer profitability.*

  • Gold Standard Number 5: Be Flexible & Supportive

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  • Our team members are trained and empowered to respond professionally and consistently to partners and consumers.*
  • Our team understands the PTC Gold Standards and how they apply to our role.*
  • Our internal processes support reps in effectively serving retailers and outfitters at resolving issues.*
  • Our actions demonstrate that retailers are valued long-term partners.*
  • We offer flexibility or additional support to retailers when circumstances warrant it (i.e., warranty, service, or unique situations).*

  • PTC Gold Standards Self Assessment Tool for Brands and Manufacturers

  • What should I do after I finish?


    Pick one to three focus areas, share results with your team, and the Gold Standards and Best Practices resources to plan next steps.

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