JOB SUMMARY
The Marketing & Community Outreach Liaison is responsible for driving agency growth by developing and maintaining referral relationships that generate both Private Pay patients and insurance-based referrals. This role focuses on community engagement, healthcare partnership development, and strategic marketing initiatives aligned with Cross Cultural CareLink’s mission of delivering culturally sensitive, high-quality home health services.
This position requires a skilled marketer and relationship-driven professional who can represent the agency with credibility, compassion, and consistency while meeting referral and growth targets.
Reports to: Chief Operating Officer
Salary Range: $70,000 – $120,000 annually, commensurate with experience, performance, and referral outcomes.
QUALIFICATIONS
- Bachelor’s degree preferred (Marketing, Business, Healthcare Administration, or related field)
- Minimum of 1–3 years of marketing, sales, or outreach experience, preferably in home health, healthcare, or human services
- Demonstrated success in referral development and relationship-based sales
- Knowledge of Medicaid/MassHealth, private pay services, and community healthcare resources preferred
- Strong sales, marketing, interpersonal, communication, and presentation skills
Ability to work independently and meet referral targets
- Must pass a criminal background check
- Reliable transportation required
RESPONSIBILITIES/ESSENTIAL FUNCTIONS
- Build and maintain strong referral relationships with hospitals, assisted living facilities, long-term care facilities, outpatient clinics, physician practices, senior centers, community organizations, and faith-based institutions.
- Actively market agency services to generate both Private Pay and Insurance paid referrals.
- Conduct in-person visits, presentations, and follow-ups with referral sources.
- Represent Cross Cultural CareLink at community events, health fairs, and networking opportunities.
- Analyze past and current marketing data to identify trends, opportunities, and gaps.
- Assess service area potential and identify high-impact target markets.
- Develop and implement a structured marketing and outreach plan with clear priorities and timelines.
- Track and report referral activity, conversion rates, and outcomes.
- Maintain a monthly referral quota of unduplicated 10 new patients
- Strengthen Cross Cultural CareLink’s brand as a trusted, culturally sensitive home health provider.
- Educate referral partners on agency services, payer sources, and patient eligibility.
- Collaborate with intake, scheduling, and clinical leadership to ensure smooth referral-to-admission workflows.
- Gather feedback from referral sources and patients to support continuous improvement.
- Maintain accurate documentation of outreach activities, referral contacts, and outcomes.
- Participate in leadership meetings and provide regular updates on marketing performance.
- Adjust strategies based on data, leadership direction, and agency goals.
- Perform other duties as assigned to support agency growth.
SPECIAL EQUIPMENT TO BE OPERATED
Office equipment including phone, computer, printer, and copier
WORK ENVIRONMENT
- Office-based administrative work combined with regular field travel for outreach and meetings
- Community-based settings including healthcare facilities and partner organizations
FUNCTIONAL ABILITIES
- Ability to hear, speak, read, and communicate effectively in English.
- Ability to present information clearly to diverse audiences.
- Ability to travel independently to referral sites and community locations.
PHYSICAL REQUIREMENTS
- Ability to sit, stand, walk, and drive for extended periods.
- Ability to lift up to 20 lbs (marketing materials, supplies).
- Ability to work flexible hours as needed for community events and meetings.