2026/2027 The Greenhouse Application Form

The Greenhouse is CHFA NOW’s new dedicated program for emerging Canadian brands to introduce their natural, organic and wellness products to Canada’s leading retailers, brokers, distributors and industry decision-makers.

If you’re testing a new market, building momentum, or preparing to scale, The Greenhouse offers the visibility, credibility and connections to help you grow.

Based on your stage of growth, you may be eligible for 1) Seed Stage Booth or 2) Scale Stage Booth.

Eligibility Requirements:

You are a new or small brand in the natural, organic & wellness space in Canada
You must have product ready for sale in Canada and are currently selling your product in retail stores or ecommerce channels
You are pre-distribution or have limited distribution in Canada or Internationally
Your product labels and product claims are compliant with Canadian regulations
You’ve exhibited in The Greenhouse (inclusive of time in Incubator Alley) for less than 3 years. Note: Reapplication is required and you must meet the qualifications to be considered.

Note: The questions below are used to help determine qualification for The Greenhouse and to compete in CHFA Launch Pad. You may be contacted to provide further product information to be considered as a finalist for CHFA Launch Pad.

CHFA Launch Pad is our Dragons' Den style competition where brands compete for industry and media exposure and to win a huge prize package. It's free to participate!

The Greenhouse Sponsor

Company Name:

Company Website:

Main Contact:

First NameLast Name

Phone Number

Please enter a valid phone number.Format: (000) 000-0000.

Email:

example@example.com

Date Founded:

Date

Which show(s) are you interested in exhibiting at? (please only select one, you are required to complete an application for each show)

Are you currently a CHFA member?

Have you ever exhibited at a past CHFA Toronto show?

Did you exhibit at Incubator Alley in Toronto?

Have you ever exhibited at a past CHFA Vancouver show?

Did you exhibit at Incubator Alley in Vancouver?

Is your product ready for sale in Canada?

What was your annual Canadian Sales revenue (most recent year)?

Where are you currently distributed? Please select all that apply.

Which channels are you currently distributed in?

If distributed in retail stores (independent, Grocery, Mass), please list them below.

Are you working and/or listed with a Broker or Distributor? If yes, please list them below.

Have you exhibited at any consumer events or trade shows?

If yes, please list the shows/events you exhibited in.

Do you sell natural health products? If so, please list their NPN#(s).

Upload clear and legible images of all panels of the packaging for the products you plan to exhibit at the show.

What makes your brand/products unique and stand out from your competitors?

What are you hoping to achieve by exhibiting at CHFA NOW?