The Brand Alignment Score™

1

Let’s start with you. Which of these best describes your situation right now?

I’m building something from scratch and want to get it right from the start

I’ve been in business a while but my brand feels DIY or disconnected

My brand is okay but it’s not attracting the clients I actually want

I’m ready to be seen as a leader in my space, not just another option

I’m honestly not sure what I need — I just know something’s off

2

When you think about your business, what keeps you up at night?

I don’t know how to explain what I do in a way that resonates

My brand doesn’t reflect the quality of what I actually deliver

The right people aren’t finding me

I’m competing on price when I should be competing on value

I feel scattered — like I’m doing a lot but nothing’s really working

3

When someone asks ‘what do you do?’, how do you feel?

Confident — I have a clear, compelling answer

Okay — I can explain it but it takes a while

Uncomfortable — I ramble or change my answer every time

Avoidant — I dread this question

4

How clear are you on exactly who your ideal client is?

Crystal clear — I could describe them in detail

Fairly clear — I have a general sense

Vague — I say things like ‘women 25-55’

Honestly? I think I’m for everyone

5

If I asked your ideal client why they should choose you over everyone else, could you answer instantly?

Yes — I know my unique value inside out

Sort of — I have some ideas but haven’t articulated it well

Not really — I struggle to differentiate myself

No — I feel like I’m offering the same thing as everyone else

6

When you look at your logo, colours, and visual brand, how do you feel?

Proud — it represents exactly who I am and the quality I deliver

Fine — it’s professional but doesn’t excite me

Disconnected — it doesn’t feel like ME anymore

Embarrassed — I avoid sharing things because of how it looks

I don’t have established visuals yet

7

Does your brand attract the kind of clients you actually want to work with?

Yes — my ideal clients are drawn to me

Sometimes — I get a mix of great and not-so-great fits

Rarely — I attract price-shoppers or people who don’t value what I do

No — I seem to attract everyone except my dream clients

8

If your brand were a person at a dinner party, would you want to sit next to them?

Absolutely — they’d be magnetic and interesting

Probably — they’d be pleasant enough

Maybe not — they’d be a bit forgettable

Definitely not — they’d be boring or trying too hard

9

When someone searches for what you offer in your area, do they find you?

Yes — I show up on the first page of Google

Sometimes — I appear but not consistently

Rarely — I’m buried in search results

No idea — I’ve never checked

I don’t have a website yet

10

How do most of your clients currently find you?

A healthy mix — referrals, search, social, and content

Mostly referrals — which is great but unpredictable

Random — I’m not sure how they find me honestly

I have to chase every single lead myself

11

How does your website make you feel when you send someone there?

Confident — it represents my business beautifully

Okay — it does the job but could be better

Nervous — I know it needs work

I avoid sending people there

I don’t have one yet

12

In your industry, how are you currently perceived?

As a go-to expert — people seek me out specifically

As a solid professional — respected but not a standout

As one of many options — I blend in with competitors

I’m not sure anyone knows I exist yet

13

Have you been featured in media, podcasts, publications, or as a speaker?

Yes, regularly — it’s part of my visibility strategy

A few times — but not consistently

Once or twice — mostly by accident

Never — I wouldn’t know where to start

14

When it comes to your pricing, which is most true?

I charge premium prices and clients pay without hesitation

My prices are fair but I sometimes discount to close deals

I often feel pressure to lower my prices to compete

I honestly undercharge because I don’t feel I can justify more

15

Do you have a clear, repeatable process for turning strangers into paying clients?

Yes — my client journey is mapped and mostly automated

Partially — I have some systems but gaps remain

Not really — every client experience is different

No — I’m winging it each time

16

How would you describe your current business foundations?

Solid — I have systems, processes, and room to grow

Building — some things work but others are held together with tape

Chaotic — I’m constantly reinventing the wheel

Non-existent — I’m running on adrenaline and hope

17

If you doubled your enquiries tomorrow, could your business handle it?

Yes — I’m ready to scale

Probably — with some scrambling

Not really — I’d be overwhelmed

Definitely not — I’m already at capacity just keeping up

18

If you could wave a magic wand and fix ONE thing about your brand tomorrow, what would it be?

Finally have a clear message that resonates

A visual identity I’m genuinely proud of

A website that works hard for me while I sleep

Be seen as THE authority in my space

All of the above — I need the full transformation

19

What’s your realistic investment range for getting this right?

Under $2,000 — I’m just starting out

$2,000 - $5,000 — Ready to invest in foundations

$5,000 - $10,000 — Committed to doing this properly

$10,000 - $15,000 — Ready for a complete transformation

$15,000+ — I want the best and I’m prepared to invest

20

Total Points

21

Brand Alignment Score

22

Your name* This field is required.

First Name

Last Name

23

Your best email (this is where we’ll send your personalised results)* This field is required.

example@example.com

24

Your business name

25

Your Instagram handle (so we can see your current brand in action)

26

Your website URL