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  • Semiannual Barometer: The Morale of NB Business Leaders

  • Welcome and thank you for participating in the Semiannual Barometer: The Morale of New Brunswick Business Leaders. 
     This survey helps us track evolving business perceptions, intentions, and challenges across New Brunswick. Your input is vital to shaping policies and programs that support our economic ecosystem. 
     The survey is divided into short modules; it will take you 10 minutes to complete the full survey.  
     Your responses are confidential and anonymous. All data will be handled in accordance with applicable privacy laws and used solely for research purposes. You may request deletion of your data at any time by contacting us. 
     If you have questions, please contact mohammed.bellamine@ccnb.ca 
    Let’s get started! 

  • 1. Institutional Relations:
    Let’s begin by looking at the public policies shaping your environment. Your experience with government institutions helps identify where processes can be improved.

  • 1. How would you rate your overall relationship with government institutions (local, provincial, federal)?*
  • 2. What challenges do you face when interacting with government regulations or programs? (Select all that apply)*
  • 3. How confident are you that current government policies support the growth of your business sector?*
  • 4. How often does your business interact with government institutions for regulatory, funding, or advisory purposes?*
  • 5. If applicable, what types of interactions do you most commonly have with government institutions? (Select all that apply)*

  • 2. Workforce & Skills:
    Your workforce is your greatest asset. In this section, we want to understand the specific talent needs and recruitment challenges you are facing right now.

  • 7. How would you describe the availability of qualified workers for your business?*
  • 8. Which skill gaps most affect your business? (Select up to 3)*
  • 9. How challenging is it to recruit qualified employees for your business?*
  • 10. If recruitment is challenging, what are the main recruitment difficulties?*
  • 11. Does your business use immigration or temporary foreign worker programs to address labor needs?*
  • 12. Are you currently investing in employee training and development?*
  • 13. What types of training are prioritized?(Select all that apply)*
  • 14. How has the availability of labor changed in the past 12 months?*

  • 3. Innovation & Digital Adoption:
    Innovation is a key driver of growth. Let’s explore how your business is adapting to new technologies and what barriers might be standing in your way.

  • 15. Has your business adopted any new digital technologies in the past 12 months?*
  • 16. How would you describe your business's digital maturity or technology adoption level?*
  • Rows
  • 18. Over the next 12 months, do you plan to increase investment in: (Select all that apply)*
  • 19. Are you aware of or have you used any government programs supporting innovation or digital adoption?*
  • 20. What challenges have you encountered in accessing or using these government programs? (Select all that apply)*

  • 4. Economic Outlook & Business Intentions:
    What is your outlook for the coming year? This section focuses on your strategic intentions, perceived risks, and expectations for growth.

  • 21. How do you perceive the current economic climate for your business?*
  • 22. Over the next 12 months, do you plan to: (Select all that apply)*
  • 23. What are the main risks you foresee for your business in the next year? (Select up to 3)*
  • 24. How do you expect your sales or revenue to change over the next 12 months?*
  • 25. Over the next 12 months, do you plan to sell your products or services in new markets?*
  • 26. What are the main barriers your business faces or anticipates in entering new markets? (Select all that apply)*
  • 27. What strategies does your business currently use or plan to use to enter new markets? (Select all that apply)*

  • 5. Leadership Wellness and Resilience:
    Leading a business is demanding. These questions allow us to gauge the resilience of leaders across the province. Reminder: All responses are strictly confidential.

  • 28. Over the past 6 months, how often have you felt overwhelmed or fatigued by your leadership responsibilities?*
  • 29. To what extent do you agree with the statement: "I feel emotionally exhausted by my role as a business leader."*
  • 30. What strategies do you use to manage stress and maintain your well-being? (Select all that apply)*
  • 31. Would you be interested in programs or resources aimed at supporting CEO wellness and resilience?*

  • 6. Sustainability Practices:
    Sustainability is becoming a major competitive factor. We would like to know how your business is approaching environmental and social practices.

  • 32. Does your business currently implement any sustainability practices?*
  • 33. What motivates your business to adopt sustainable practices? (Select all that apply)*
  • 34. What are the main barriers to adopting sustainable practices? (Select all that apply)*

  • 7. Demographics:
    Almost done! These final questions help us classify the data by region and sector. This ensures our analysis accurately reflects your industry's reality.

  • 37. Which of the following best describes your business’s operational scope?*
  • 38. Does your business export products or services?*
  • 39. How many employees does your business currently have?*
  • 40. How many years has your business been in operation?*
  • 41. What is the primary language of business?*
  • 42. What is your company’s approximate annual revenue?*
  • 43. What is your business’s legal structure?*
  • 44. Is your business majority-owned or operated by any of the following? (Select all that apply)*

  • 8. Open-Ended Feedback:
    The floor is yours. Before you submit, is there anything else regarding the business environment that you would like to share with us?

  • Thank you for taking the time to share your insights. Your feedback is invaluable in helping us understand and improve the economic landscape of New Brunswick.
    We appreciate your participation and look forward to sharing the results with you in upcoming reports.

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