First Reactions
Option 1
What is the first word or phrase that comes to mind when you read this name and tagline combination?
Option 1
Does this option feel like a company we already are, or one we would need to grow into?
1
Already are
Somewhat already are
Would need to grow into
On a scale of 1–5, how credible does this name and tagline feel for the work we actually do? (Option 1)
Accuracy & Scope
Option 1
Does this option accurately represent the full scope of our services? (Option 1)
Yes, fully
Mostly
Partially
No
Is anything we do missing or understated in this option?
Option 1
Does anything feel overstated, misleading, or potentially confusing?
Option 1
Client & Market Impact
Option 1
If a new customer
saw only this name and tagline, what would they most likely assume we are best at?
Option 1
Would this option help or hurt us when meeting potential new customers? Why?
Option 1
Does this name and tagline feel appropriate for long-term use on trucks, safety manuals, contracts, and proposals? (Option 1)
Yes
Mostly
No
Would you feel comfortable introducing this name and tagline to a customer without needing to explain it? (Option 1)
Yes
Yes, with some explanation
No
Internal Alignment
Option 1
Does this option feel like something our teams could stand behind with pride? Why or why not?
Option 1
Does it reflect the level of precision, responsibility, and execution we expect internally?
(Option 1)
Yes
Mostly
No
Back
Next
First Reactions
Option 2
What is the first word or phrase that comes to mind when you read this name and tagline combination?
Option 2
Does this option feel like a company we already are, or one we would need to grow into?
2
Already are
Somewhat already are
Would need to grow into
On a scale of 1–5, how credible does this name and tagline feel for the work we actually do? (Option 2)
Accuracy & Scope
Option 2
Does this option accurately represent the full scope of our services? (Option 2)
Yes, fully
Mostly
Partially
No
Is anything we do missing or understated in this option?
Option 2
Does anything feel overstated, misleading, or potentially confusing?
Option 2
Client & Market Impact
Option 2
If a new customer
saw only this name and tagline, what would they most likely assume we are best at?
Option 2
Would this option help or hurt us when meeting potential new customers? Why?
Option 2
Does this name and tagline feel appropriate for long-term use on trucks, safety manuals, contracts, and proposals? (Option 2)
Yes
Mostly
No
Would you feel comfortable introducing this name and tagline to a customer without needing to explain it? (Option 2)
Yes
Yes, with some explanation
No
Internal Alignment
Option 2
Does this option feel like something our teams could stand behind with pride? Why or why not?
Option 2
Does it reflect the level of precision, responsibility, and execution we expect internally?
(Option 2)
Yes
Mostly
No
Back
Next
First Reactions
Option 3
What is the first word or phrase that comes to mind when you read this name and tagline combination?
Option 3
Does this option feel like a company we already are, or one we would need to grow into?
3
Already are
Somewhat already are
Would need to grow into
On a scale of 1–5, how credible does this name and tagline feel for the work we actually do? (Option 3)
Accuracy & Scope
Option 3
Does this option accurately represent the full scope of our services? (Option 3)
Yes, fully
Mostly
Partially
No
Is anything we do missing or understated in this option?
Option 3
Does anything feel overstated, misleading, or potentially confusing?
Option 3
Client & Market Impact
Option 3
If a new customer
saw only this name and tagline, what would they most likely assume we are best at?
Option 3
Would this option help or hurt us when meeting potential new customers? Why?
Option 3
Does this name and tagline feel appropriate for long-term use on trucks, safety manuals, contracts, and proposals? (Option 3)
Yes
Mostly
No
Would you feel comfortable introducing this name and tagline to a customer without needing to explain it? (Option 3)
Yes
Yes, with some explanation
No
Internal Alignment
Option 3
Does this option feel like something our teams could stand behind with pride? Why or why not?
Option 3
Does it reflect the level of precision, responsibility, and execution we expect internally?
(Option 3)
Yes
Mostly
No
Back
Next
First Reactions
Option 4
What is the first word or phrase that comes to mind when you read this name and tagline combination?
Option 4
Does this option feel like a company we already are, or one we would need to grow into?
4
Already are
Somewhat already are
Would need to grow into
On a scale of 1–5, how credible does this name and tagline feel for the work we actually do? (Option 4)
Accuracy & Scope
Option 4
Does this option accurately represent the full scope of our services? (Option 4)
Yes, fully
Mostly
Partially
No
Is anything we do missing or understated in this option?
Option 4
Does anything feel overstated, misleading, or potentially confusing?
Option 4
Client & Market Impact
Option 4
If a new customer
saw only this name and tagline, what would they most likely assume we are best at?
Option 4
Would this option help or hurt us when meeting potential new customers? Why?
Option 4
Does this name and tagline feel appropriate for long-term use on trucks, safety manuals, contracts, and proposals? (Option 4)
Yes
Mostly
No
Would you feel comfortable introducing this name and tagline to a customer without needing to explain it? (Option 4)
Yes
Yes, with some explanation
No
Internal Alignment
Option 4
Does this option feel like something our teams could stand behind with pride? Why or why not?
Option 4
Does it reflect the level of precision, responsibility, and execution we expect internally?
(Option 4)
Yes
Mostly
No
Additional thoughts and ideas?
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