This mentorship is built from my own journey over the last six years of building Dear Beauty — from starting as a solo lash artist, to opening a brick-and-mortar studio, managing and training staff, hosting events, and expanding into education and e-commerce. Everything shared inside this mentorship comes from real experience, not theory.
I’ve learned what works, what doesn’t, and what I wish I knew earlier. I’ve made mistakes, adjusted, rebuilt systems, and grown through each season of business. This mentorship exists so you don’t have to navigate growth alone or figure everything out the hard way.
The program follows a clear outline covering marketing, brand identity, value-based pricing, client growth, and long-term sustainability. While there is structure, mentorship is always tailored to you — your goals, your challenges, and the season of business you’re in. Guidance is personalized so it never feels one-size-fits-all.
A core focus is learning how to use social media as a long-term tool, not just a place to post for today. We work through how to show up consistently, build trust, and turn your work into a digital portfolio that attracts aligned clients without feeling forced or overwhelmed.
We also focus on brand identity and authenticity — understanding your why, defining what makes you different, and building a presence that feels honest and sustainable. Alongside this, you’ll learn how to understand and communicate your value, move away from price-based thinking, and attract clients who appreciate quality, experience, and care.
Mentorship also supports you in building and retaining a strong clientele, leading with confidence while staying grounded, navigating doubt and slow seasons, and creating systems that support long-term growth.
At its foundation, this mentorship is rooted in principles that build businesses that last: stewardship, excellence, integrity, diligence, rest, generosity, wisdom, honesty, and purpose.
This mentorship is offered at $200 per month and is meant to be a supportive space for artists who want guidance, perspective, and encouragement as they grow. If you’re open to learning, asking questions, and building something intentional at your own pace, you’re welcome here — you don’t need to have everything figured out to begin.