Tell us about your target audience(s):
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My products/services target physicians
My products/services target patients
My products/services target BOTH physicians & patients
My products/services target other B2B healthcare decision-makers (such as practice administrators, hospital CEOs, etc.)
Other
What medical specialties should be included in your physician targeting? Check all that apply.
Orthopedic Surgery
Oncology
Wound Care
Cardiovascular Surgery
OBGYN
Pulmonology
Neurology
Cardiology
Neurosurgery
General Surgery
Radiology
Urology
Ophthalmology
Gastroenterology
Sports Medicine
Clinical Labs
ENT
Plastic Surgery
Oral Surgeons
Dentistry
Cardiothoracic Surgery
Vascular Surgery
Other
Tell us about the other healthcare decision-makers you’d like to target (select all that apply):
C-Suite Decision-Makers
Nurses/Nurse Practitioners/Physician Assistants
Other Clinical Staff
Procurement/Purchasing Decision-Makers
Practice Administrators/Managers
Revenue Cycle/Billing Decision-Makers
Other
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Have you targeted these audiences previously, or is this a new effort?
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This is a new effort
We’ve targeted this audience previously
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Tell us about your targeting strategy: How will you reach your target audience(s):
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Organic Social Media
Paid Social Media Ads
Paid Search Ads (Google, Bing, etc.)
Display/Banner Ads
Email Campaigns
Other
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Are there other targeting criteria we should keep in mind, such as (select all that apply):
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Common procedure (CPT codes) tied to your product
Geographic location
Procedure volumes
Practice size
Other
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Are there challenges you’ve experienced previously or are concerned about currently when it comes to effectively reaching this audience? (Select all that apply)
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Broad targeting that isn’t specifically limited to just my ideal prospects
Campaigns to this audience that don’t generate actual sales opportunities or revenue
Inability to track which marketing efforts are actually working
Wasted marketing spend and lack of ROI
Other
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Last Name
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Job Title
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Organization Name
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Email
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example@example.com
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