NV Strategies & Volo Solutions Webinar | Jan 2026
The State of Media and Digital in 2026
Digital media and all the acronyms we need as travel, casino and hotel industry marketers have changed and evolved so much since 2020. The website toolkit of acronyms CMS, CDP, CXP, DXP, CRM have become vital pieces of architecture that manage personalization dynamically to build the marketing funnel. AI is creating a new landscape and challenges for digital marketers with AEO and AI SEM replacing traditional SEO and SEM. New media channels for travel and experiences are being enhanced with AI and review content is more important than ever for marketers in the AI-Search age. In this webinar join Steven Paganelli, VP of Global Media & Partnerships at Tripadvisor, Chad Hallert, Chief Marketing Officer for Good Giant and Lauren Westerfield-Boberg, Global VP of PR & Social Media at Bally’s Corp to explain all the acronyms as well as what strategies and tools we need to engage and influence travelers, guests, fans and casino players going into 2030.
Hosts:
- Darren Withers - Owner/Casino Digital Consultant, NV Strategies
- Benjamin Londa - President & CEO, Volo Solutions
Panelists:
- Steven Paganelli - VP, Global Media & Partnerships for Tripadvisor
- Chad Hallert - CMO for Good Giant
- Lauren Westerfield-Boberg - Global VP of PR & Social Media for Bally's Corp.