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Name* This field is required.

First Name

Last Name

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Email* This field is required.

example@example.com

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Phone Number* This field is required.

Please enter a valid phone number.

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If your most loyal customers described your business to a friend, they would describe the feeling or transformation you provide, rather than just your price or features.* This field is required.

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Strongly Disagree

Strongly Agree

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You have enough 'stored trust' with your audience that if you made a significant public mistake tomorrow, they would give you the benefit of the doubt rather than turning on you.* This field is required.

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Your current market reputation is the deliberate result of a strategic plan you executed two years ago, rather than a random collection of accidental impressions.* This field is required.

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If your logo and name were removed from your recent content, a stranger would still be able to recognize your brand’s unique voice and personality.* This field is required.

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Your operational reality is completely consistent with your marketing promises; there is no gap between what you say and what you actually deliver.* This field is required.

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Your current visual identity actively reinforces your authority and requires no explanation or 'context' when you present it to new leads.* This field is required.

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Your Brand Promise articulates a future that only your company can deliver; a competitor could not 'copy/paste' your mission statement without it clearly ringing false.* This field is required.

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Your Brand Promise is ambitious enough to generate genuine excitement in new customers, rather than simply positioning you as a safe, commodity choice.* This field is required.

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Delivering on your promise today is directly building the specific reputation you want to have five years from now, rather than just chasing short-term wins.* This field is required.

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Which of the following best describes your current business reality?* This field is required.

A) The Invisible Expert: I am highly skilled at what I do, but very few people know I exist. I rely entirely on sporadic referrals.

B) The Busy "Hustler": I have plenty of activity and clients, but I'm competing on price and working too hard for what I earn. My brand doesn't separate me from competitors.

C) The Established Player: We have a solid reputation and good history, but our brand feels "tired" or outdated compared to where the market is going.

D) The Market Leader: We are already well-known and respected, but we need to protect our position and align our brand with a bigger vision for the future.

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If you could only achieve ONE specific outcome in the next 90 days, what would it be?* This field is required.

A) Clarity & Positioning: Define exactly who we are, who we serve, and why we are different (Strategy).

B) Visual Authority: Refresh or overhaul our logo, website, and assets so we look like a premium option (Identity).

C) Lead Flow: Create a campaign or asset that brings in new, qualified leads consistently (Activity).

D) Price Elasticity: Strengthen the brand enough to raise our prices without losing customers (Value).

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What has been the biggest thing stopping you from solving this in the past?* This field is required.

A) "Feast or Famine" Cycle: We get too busy delivering work to clients to focus on our own branding and marketing.

B) DIY Inconsistency: We’ve tried doing it ourselves, but it looks amateur or lacks a cohesive strategy.

C) Wasted Budget: We hired an agency or freelancer before, but they didn't "get" our voice and the results were poor.

D) Analysis Paralysis: We know we need to change, but we are overwhelmed by too many options and don't know where to start.

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Knowing yourself and your business, which style of solution tends to work best for you?* This field is required.

A) Self-Paced Learning: I prefer books, templates, and online courses so I can learn at my own speed.

B) Guided Implementation: I want a coaching program or workshop where I do the work but have expert guidance.

C) Done-For-You Service: I want a professional team to come in, build the strategy/assets, and execute it for me.

D) Strategic Partnership: I want high-level 1-on-1 consulting to direct the vision while my team executes.

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Is there anything specific about your business or situation that you think we should know before we review your score?* This field is required.Type none if not relevant

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All Done!

Click the button below to generate your custom Brand Authority Report

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Total Score

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Calc_Past

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Calc_Present

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Calc_Future

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Your Brand Authority Score

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Score Category

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Result

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Recommendation

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Status: The Invisible Expert

You are highly skilled at what you do, but your market presence doesn't reflect your ability. You are likely relying on "hope marketing" and sporadic referrals. The market doesn't yet see you as a safe bet, meaning you have to work twice as hard to win business. You are currently the "best-kept secret" in your industry.

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Status: The Established Contender

You have a solid business, but you are hitting a glass ceiling. You have some brand assets, but they are inconsistent. You are likely competing on price more than you should, and you are still personally required to "sell" your value. You are a reliable choice, but not yet the only choice.

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Status: The Market Authority

You are operating as a "Category of One." Your reputation precedes you, your pipeline fills through attraction rather than chasing, and you can command premium pricing. Your brand is an asset that works for you even when you are sleeping. The goal now is scale and protection.

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Reputation Risk: The "Who Are You?" Problem

You lack "stored trust." If you make a mistake, the market won't forgive you easily because they don't know you well enough. You need to focus on capturing and broadcasting your customer success stories immediately to build social proof.

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Reputation Gap: The Inconsistent Narrative

People trust you after they work with you, but your reputation isn't doing the heavy lifting beforehand. Your "echo effect" is weak. People aren't repeating your story to others clearly. You need to simplify your message so others can share it for you.

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Reputation Asset: The "Forgiveness" Factor

You have high "stored trust." Your past work is your strongest sales tool. Your focus should shift to leveraging this reputation to enter new partnerships or markets where your name alone opens doors.

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Visibility Crisis: The "Ghost" Brand

If we removed your logo, no one would know who you are. Your content volume is too low, or your visual identity is confusing. You are invisible to strangers. You need to establish a consistent "visual pulse" so the market sees you daily.

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Friction Warning: The "Gap" in Delivery

There is a mismatch between your marketing promise and your operational reality. You look good sometimes, but other times you look amateur. This inconsistency creates friction for new leads. You need to systemize your output to ensure you look professional 100% of the time.

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Visibility Engine: The Magnetic Brand

Your current activity is actively reinforcing your authority. You require very little explanation because your content and visuals do the talking. Keep this pace; you are currently top-of-mind for your prospects.

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Promise Flatline: The "Commodity" Trap

Your brand promise is too safe. You sound like everyone else in your industry. There is no "risk of over-delivery" because you aren't promising anything bold. You need to stake a claim on a future that only you can deliver to escape the price war.

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Promise Plateau: The "Safe" Bet

You are promising a good service, but not a transformation. You are seen as a safe pair of hands, which is good for stability but bad for high-growth excitement. You need to elevate your pitch to attract premium clients who want a partner, not just a vendor.

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Promise Peak: The "Category of One"

Your vision is magnetic. You are promising a future that competitors can't easily copy. Your brand is exciting enough to attract top talent and partners. Your challenge now is ensuring your operations scale fast enough to meet this high expectation.