• CABC Digital Content Creator Survey

    CABC Digital Content Creator Survey

  • ANONYMITY PROTECTION

    Your survey responses will be anonymous; it means that even the researcher cannot determine the identities of the participants. The data will be stored on the researcher’s own computer and data will be protected on a password-protected computer and not released to the public. Only designated researchers or research assistants will have access to the data. Some employers may use tracking software so they may want to complete the survey on a personal computer. You should not leave the survey open if using a public computer or a computer that others may have access to. You should clear their browser cache and page history after completing the survey. RISKS: The risk of participation is no greater than that experienced in daily life.
  • Q1 Dear content creator, You must be at least 18 years old and create content on social media for the public with at least 1000 followers to participate. If you don’t meet these screening requirements listed at the beginning of the questionnaire, you will not be allowed to continue the survey.
  • Q2 I have been informed of the purposes, procedures, risks and benefits of this study. I have had the opportunity to have all my questions answered and I have been informed that my participation is completely voluntary. I agree to participate in this research. Please check the “I agree” box below to consent to participate in the study and to confirm that you are over the age of 18. Checking the “I agree” box also indicates that you have Commented [1]: Review this, based on the tool that you will be using to distribute the survey online. been informed of the purposes, procedures, risks, and benefits of the study, and understand that your participation is completely voluntary.
  • Q3 Do you create and post content on a regular basis for audiences other than your friends and family on your main social media platform?
  • Q4 What is your main social media platform that you post public content? If you post across multiple social media platforms, please select the one you have with the most followers.
  • Q5 How many followers/subscribers do you have on your main social media platform?
  • Q6 Which social media platform(s) do you use to post your public content? (Check all that apply)
  • Q8 How old are you?
  • Q9 How do you identify your gender?
  • Q10 Do you have a journalistic background (with professional experience or journalism training)? (Check all that apply)
  • Q11 How long have you created public content on social media?
  • Q12 Which of the following titles best describes your work on social media?
  • Q13 What is the primary type of content format you are creating?
  • Q14 What kind of public content do you create? (Check all that apply)
  • Q15 What makes you create content on social media for the public (check the most important reason)?
  • Q16 Do you earn any income from your digital content creation activity (e.g., through ads, sponsorships, donations, product sales, or services)?
  • Q17 Which of the following do you use primarily to evaluate the credibility of online sources?

  • Q18 Please rate your level of agreement with the following statements. I am good at:

  • Q19 What steps do you take before sharing content with your audience? Select which one best describes your practice below.
  • Q20 What sources do you use to create your content (Check all that apply)?
  • Q21 How often do you use Generative AI in your content creation?
  • Q22 (Answer this question if Q21 answer is Regularly or Occasionally)What types of AI tools have you used in your content creation?
  • Q23 Do you disclose to your audience when AI-generated content is used in your content creation?
  • Q24 How confident are you in verifying whether content (video, text, image, etc.) is generated by AI?
  • Q25 AI-generated content can pose a risk to audience trust and credibility of public discourse.
  • Q26 Do you promote critical thinking and digital literacy among your followers?
  • Q27 Have you ever been attacked, threatened, or harassed based on your sex, ethnicity, nationality, religion, gender expression, or other characteristic related to your identity?
  • Q28 (Answer this question if Q27 answer is Yes) Based on which characteristics of your identity? (Check all that apply)
  • Q29 How did you react? (check all that apply)
  • Q30 Have you ever experienced or witnessed gender-based violence online? Examples include threats, doxxing (publicly exposing an individual’s private, personal information online), harassment and deepfake abuse.
  • Q31 (Answer this question if Q30 answer is Yes) What type of platform-based abuse or harm have you experienced/witnessed? (Check all that apply)
  • Q32 What tools have been used to enact or amplify that harm or abuse? (Check all that apply)
  • Q33 How often have you experienced/witnessed such content?
  • Q34 Did you report the incident? (Check all that apply)
  • Q35 (Answer this question if Q34 answer is Yes) How do you rate the responsiveness you received following the reporting?
  • Q36 (Answer this question if Q34 answer is No )What was the reason for not reporting it?
  • Q37 Have you experienced or witnessed xenophobia online?
  • Q38 What type of xenophobia have you most commonly come across online?
  • Q39 Have you experienced violence in the real world in connection to online attacks and threats?
  • Q40 Do you know the international standards of freedom of expression as enshrined in the United Nations’ Universal Declaration of Human Rights Article 19?
  • Q41Do you know the laws governing freedom of expression / defamation / copyrights in South Africa?
  • Q42 Are you aware of the existence of regulation for digital content creators in your country?
  • Q43 Are you aware of any Media and Information Literacy resources or training programs?
  • Q45 Are you a member of any content creators’ organizations or professional associations? (Check all that apply)
  • Q47 Do you create sponsored content or endorse brands and products/services?
  • Q48 (Answer this question if Q45 answer is Yes ) How do you handle sponsored content or brand partnerships? (Check all that apply)
  • Q49 When you receive audience analytics data on your account, how do you handle them?
  • Q50 Do you think you are influential on your audience?
  • Q51 Do you ever worry how your content might affect the way your audience thinks or sees things?
  • Q52 Have you encountered any ethical dilemmas while creating content?
  • Q53 Would you find it useful to have some ethical guidelines or standards to help you better assess the ethical considerations of the content you produce?
  • Q 54 Do you think that adhering to such ethical guidelines or code of conduct would help gaining greater trust from your followers or make your brand more appealing to advertisers?
  • Q55 To support your commitment, which of the following resources would be most helpful to you?

  • Q56 How do you rate the social media platform where you create content?

  •

  • Q57 Do you support the following practices in social media platforms and digital marketing?

  •
  • Q58 Would you be interested in participating in activities or trainings on ethical practices and freedom of expression standards on content creation?
  • Q59 (Answer this question if Q56 answer is No ) Why are you not interested in participating in such activities ? (Check all that apply)
  • Q60 Would you be interested in participating in a follow-up, in-depth workshop in Johannesburg? If interested, please write your name and contact information below such as: Euston Witbooi, e-mail: euston.w@cabc.org.za

  • Q62 Thank you very much for your participation. Please click the submit button to complete the survey submission.

  • Should be Empty: