BRAND PERCEPTION QUESTIONNAIRE
MENDING CASTS
SECTION 1 — ABOUT YOU
How are you connected to Mending Casts?
*
Community member
Donor
Past participant
Sponsor
Volunteer
Other
How long have you been aware of Mending Casts?
3-6 months
6-12 months
1-3 years
3+ years
SECTION 2 — AWARENESS & FIRST IMPRESSIONS
How clear is your understanding of what Mending Casts does?
*
Very unclear
1
2
3
4
Very clear
5
1 is Very unclear, 5 is Very clear
What are three words that come to mind when you think of Mending Casts?
*
Eg. Trustworthy, Passionate, Traditional etc.
How did you first hear about Mending Casts?
*
Another organisation
Healthcare Provider / hospital
Local Community Event
Through a retreat attendee
Social Media
Word of Mouth
Other
SECTION 3 — BRAND IDENTITY & VALUES
Which values do you feel Mending Casts expresses most strongly?
*
Community
Compassion
Connection with nature
Empowerment
Healing
Inclusion
Professionalism
Joy / Playfulness
Resilience
Other
How well do the branding and communications (logo, colours, messaging, website, imagery) reflect its mission?
*
Not well at all
1
2
3
4
Extremely well
5
1 is Not well at all, 5 is Extremely well
If Mending Casts were a person, how would you describe them?
*
e.g. calm guide, supportive friend, adventurous coach, wise elder
If Mending Casts were a place/landscape, what would it be and why?
*
e.g. river bend at sunrise, quiet mountain trail, warm cabin, etc.
SECTION 4 — ENGAGEMENT & COMMUNICATION
How would you rate Mending Casts’ communication with supporters (emails, updates, social media, event info)
Excellent
Good
Average
Needs improvement
Poor
What type of content would you like to see more of?
Behind the scenes
Fly fishing tips
Participant Stories
Past and future events
Partner and research stories
What motivates you to stay connected to Mending Casts?
SECTION 5 — IMPACT & TRUST
How confident are you that Mending Casts makes a meaningful difference in the lives of people living with cancer?
*
Extremely confident
Very confident
Moderately confident
Slightly confident
Not confident
Which of the following does Mending Casts do particularly well, in your experience?
*
Building community
Creating a welcoming environment
Delivering programs professionally
Providing empowering outdoor experiences
Supporting emotional wellbeing
Use of donor/sponsor funds
What is something you believe sets Mending Casts apart from other well-being or cancer-support organisations?
*
SECTION 6 — ATTENDANCE, PARTICIPATION & BARRIERS
Have you attended a Mending Casts Retreat at any time?
Yes
No
If you have not attended a retreat or event, what has stopped you?
*
Didn't feel confident
Health Limitations
Lack of information about what to expect
Location
Timing
Other
Click and drag the following to place them in order of most important to least important
Please rate your retreat experience on a scale of 1-5
*
Do not recomend
1
2
3
4
Absolutely recommend
5
1 is Do not recomend, 5 is Absolutely recommend
How likely are you to recommend the retreats to others?
*
Do not recomend
1
2
3
4
Absolutely recommend
5
1 is Do not recomend, 5 is Absolutely recommend
What would have improved your experience?
*
EG.Transport to and from, a clear understanding of what the retreat is about,
If you or someone you know could not attend a retreat for any reason, what do you think would encourage them in attending in the future?
Eg.Transport to and from, a clear understanding of what the retreat is about, length of retreat etc.
SECTION 7 — FUTURE OPPORTUNITIES
How likely are you to recommend Mending Casts to others?
*
Do not recomend
1
2
3
4
Absolutely recommend
5
1 is Do not recomend, 5 is Absolutely recommend
What would help strengthen the public presence and awareness of Mending Casts? (Select all that apply)
*
Ambassadors in the community
Community events
Fundraising campaigns
More activity across social media channels
More participant stories & testimonials
Media coverage / press
Partnerships with hospitals or orgs
Newsletters
Other
Please rate your retreat experience on a scale of 1-5
*
Do not recomend
1
2
3
4
Absolutely recommend
5
1 is Do not recomend, 5 is Absolutely recommend
Do you have any suggestions for attracting more volunteers, donors, sponsors or retreat attendees?
*
SECTION 8 — FINAL THOUGHTS
What is one thing Mending Casts should start doing?
*
What is one thing Mending Casts should stop doing?
*
What is one thing Mending Casts should continue doing?
*
Any additional feedback or ideas?
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