BRAND PERCEPTION QUESTIONNAIRE

BRAND PERCEPTION QUESTIONNAIRE

MENDING CASTS
SECTION 1 — ABOUT YOU
How are you connected to Mending Casts?

Other
How long have you been aware of Mending Casts?
SECTION 2 — AWARENESS & FIRST IMPRESSIONS
How clear is your understanding of what Mending Casts does?

1

2

3

4

5

1 is Very unclear, 5 is Very clear
What are three words that come to mind when you think of Mending Casts?
Eg. Trustworthy, Passionate, Traditional etc.
How did you first hear about Mending Casts?

Other
SECTION 3 — BRAND IDENTITY & VALUES
Which values do you feel Mending Casts expresses most strongly?

Other
How well do the branding and communications (logo, colours, messaging, website, imagery) reflect its mission?

1

2

3

4

5

1 is Not well at all, 5 is Extremely well
If Mending Casts were a person, how would you describe them?
e.g. calm guide, supportive friend, adventurous coach, wise elder
If Mending Casts were a place/landscape, what would it be and why?
e.g. river bend at sunrise, quiet mountain trail, warm cabin, etc.
SECTION 4 — ENGAGEMENT & COMMUNICATION
How would you rate Mending Casts’ communication with supporters (emails, updates, social media, event info)
What type of content would you like to see more of?
What motivates you to stay connected to Mending Casts?
SECTION 5 — IMPACT & TRUST
How confident are you that Mending Casts makes a meaningful difference in the lives of people living with cancer?
Which of the following does Mending Casts do particularly well, in your experience?
What is something you believe sets Mending Casts apart from other well-being or cancer-support organisations?
SECTION 6 — ATTENDANCE, PARTICIPATION & BARRIERS
Have you attended a Mending Casts Retreat at any time?
If you have not attended a retreat or event, what has stopped you?

Other
Click and drag the following to place them in order of most important to least important
Please rate your retreat experience on a scale of 1-5

1

2

3

4

5

1 is Do not recomend, 5 is Absolutely recommend
How likely are you to recommend the retreats to others?

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2

3

4

5

1 is Do not recomend, 5 is Absolutely recommend
What would have improved your experience?
EG.Transport to and from, a clear understanding of what the retreat is about,
If you or someone you know could not attend a retreat for any reason, what do you think would encourage them in attending in the future?
Eg.Transport to and from, a clear understanding of what the retreat is about, length of retreat etc.
SECTION 7 — FUTURE OPPORTUNITIES
How likely are you to recommend Mending Casts to others?

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2

3

4

5

1 is Do not recomend, 5 is Absolutely recommend
What would help strengthen the public presence and awareness of Mending Casts? (Select all that apply)

Other
Please rate your retreat experience on a scale of 1-5

1

2

3

4

5

1 is Do not recomend, 5 is Absolutely recommend
Do you have any suggestions for attracting more volunteers, donors, sponsors or retreat attendees?
SECTION 8 — FINAL THOUGHTS
What is one thing Mending Casts should start doing?
What is one thing Mending Casts should stop doing?
What is one thing Mending Casts should continue doing?
Any additional feedback or ideas?
Should be Empty:

BRAND PERCEPTION QUESTIONNAIRE

SECTION 1 — ABOUT YOU

SECTION 2 — AWARENESS & FIRST IMPRESSIONS

SECTION 3 — BRAND IDENTITY & VALUES

SECTION 4 — ENGAGEMENT & COMMUNICATION

SECTION 5 — IMPACT & TRUST

SECTION 6 — ATTENDANCE, PARTICIPATION & BARRIERS

SECTION 7 — FUTURE OPPORTUNITIES

SECTION 8 — FINAL THOUGHTS