Summer Eats programs at open sites are only successful if the community is aware of the program, feels welcome, and knows when and how they can participate. All 2026 awardees are expected to execute outreach and promotion and work with Project Bread’s Child Nutrition Team to develop a robust plan for promoting Summer Eats within their community. Activities may include, but are not limited to: distributing Summer Eats branded materials, initiating/expanding a Summer Eats social media marketing campaign, partnering with local groups to spread awareness, etc. (Grant funds may be spent on efforts to build awareness of your new or expanded site(s), such as implementing a kickoff event, social media/digital advertising, postcard/flyer mailing to families, radio ads, bus/transit ads, etc.)
For summer 2026, all Massachusetts Summer Eats sites and sponsors will have access to a variety of outreach and promotional resources free-of-charge, provided by Project Bread in partnership with DESE.
The order form for the 2026 Summer Eats materials is available here, and orders are due by March 13th. Materials such as the following are available:
- Large signage (lawn signs, sandwich boards, banners, tablecloths) in multiple languages.
- Engagement/swag materials such as: stickers, punch cards, sunglasses, staff T-shirts, small toys, etc.
- Posters, flyers, and bookmarks (in multiple languages).
*(Many social media and electronic resources (in multiple languages) are also available for sponsors to use – these will be available through Project Bread’s website and not necessary to order through the order form)
The materials above will be provided at no cost. Applicants are encouraged to take advantage of these free materials rather than requesting funds for similar items. Applicants may include in their budget proposals any additional costs associated with proposed outreach (for example, costs of hiring an outreach intern to manage social media or distribute signage, costs of a paid advertising campaign, etc.).
As needed, Project Bread will provide design support for the development of non-standard co-branded materials (such as billboards and vehicle wraps) that incorporate both the Summer Eats branding and the sponsor logo/branding. (Printing costs for non-standard materials should be included in the grant request or covered by the sponsor through other funds.)