2026 TAWA Texas Auto Roundup OEM Registration
JOIN US FOR THE ANNUAL
TEXAS AUTO ROUNDUP
The Texas Auto Writers Association’s signature spring driving event, the Auto Roundup, offers a valuable experience for both TAWA members and automakers. Journalists have the chance to get behind the wheel of the newest vehicles, often models they might not otherwise have the opportunity to drive. In return, automakers gain meaningful feedback through journalists’ impressions, evaluations, and the coverage they share across social media and in published articles.
During the event, vehicles are thoroughly evaluated for highly regarded TAWA awards, voted on by TAWA’s journalist members. These awards hold significant influence and are frequently used in advertising and marketing efforts to highlight a manufacturer’s achievements both in Texas and nationally.
Where:
The Bevy Hotel
101 Herff Road
Boerne, TX 78006
When:
Thursday, March 5 - Friday, March 6, 2026
Cost:
$100 per person, through February 19th
$150 per person, Feb 19 - March 4
(For every brand registered, one OEM representative earns a free registration)
Cost Includes:
Hotel Room ($153 normal rate)
Dinner, Breakfast, and Lunch
Drive Day Activities
Tentative Schedule*:
Thursday, March 5
5-6 pm Cocktail Hour
6-8 pm Welcome Dinner
Friday, March 6
7-8 am Breakfast Buffet and Mandatory Safety Meeting
8 am-12 pm Morning Drive
12-1 pm Lunch Break
1-5 pm Driving Resumes
*Schedule is subject to change
HOTEL RESERVATIONS
No need to book a room, your registration covers a room reservation for Thursday night March 5, 2026. If you wish to add on, that can be done directly through the hotel at the TAWA rate.
Special Thanks to our Partners
Lunch Provided by
WiFi Provided by
Presenting Partner $8,000
(1 of 1 available)
- Named as Presenting Partner on all Texas Auto Roundup and promotional materials
- Banner advertisement on the TAWA website
- Mentioned any time the Texas Auto Roundup is mentioned on social media, radio, TV, or email newsletter
- Logo on event signage at Texas Auto Roundup registration and event entrance
- Logo on participant tote bag and opportunity to contribute a featured print piece or product to the bag
- Top billing on event t-shirts
- Time presenting on the main stage
- VIP table for guests at The welcome dinner, drinks, and shirts
Meal Partner $3,000
(2 of 3 available)
Welcome Dinner or Breakfast Available
- Named as Meal Partner on Texas Auto Roundup promotional materials and website
- Mentioned on social media and email newsletter
- Opportunity to contribute a featured print piece or product to go inside the registration tote bags
- Logo on event t-shirts
- Logo on event signage at Texas Auto Roundup breakfast or lunch
- Time presenting from the stage during the welcome dinner, breakfast, or lunch
Cocktail Hour Partner $2,000
(1 of 1 available)
- Named as Cocktail Hour Sponsor. on promotional materials and the website
- Mentioned on social media and email newsletter
- Opportunity to contribute a featured print piece or product to go inside the registration tote bags
- Listed on event t-shirts
Lanyard Partner $500
(1 of 1 available)
- Named as a partner on the Texas Auto Roundup promotional materials and website
- Branding on participant’s lanyards
Documentation Partner $500
(1 of 1 available)
- Named as a partner on the Texas Auto Roundup promotional materials and website
- Sponsor of our team members checking vehicles in/out of the drive route.
- Branded materials can be given to the two employees and a branded tent over the checkout spot that each driver needs to pass by.
Please reach out for any additional partnership opportunities.