BIG CLARITY SCORE

BIG CLARITY SCORE

Assess your business clarity and identify key areas for improvement. Please answer each section honestly for the most useful insights.
Name*

First NameLast Name
Email*
example@example.com
Company Name
Industry / Business Type*
Number of Employees*
Primary Business Model*
S1. STRATEGY: We have a clear target for the next 90 days (specific goals, not vague hopes).*

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1 is Not true / chaotic (1), 5 is Very true / disciplined (5)
S2. STRATEGY: We know our ideal customer and our message is clear in one sentence.*

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1 is Not true / chaotic (1), 5 is Very true / disciplined (5)
S3. STRATEGY: We have a focused offer/pricing strategy (not “custom everything”).*

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1 is Not true / chaotic (1), 5 is Very true / disciplined (5)
S4. STRATEGY: We review a simple set of KPIs weekly and make decisions from numbers, not feelings.*

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1 is Not true / chaotic (1), 5 is Very true / disciplined (5)
Strategy Sub-Score
C1. CASH & FINANCIAL CONTROL: We always know our cash position and expected cash 30–60 days out.*

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1 is Not true / chaotic (1), 5 is Very true / disciplined (5)
C2. CASH & FINANCIAL CONTROL: We have disciplined billing and collections (accounts receivable is not a mystery).*

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1 is Not true / chaotic (1), 5 is Very true / disciplined (5)
C3. CASH & FINANCIAL CONTROL: We control spending/overhead and can cut fast if needed.*

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1 is Not true / chaotic (1), 5 is Very true / disciplined (5)
C4. CASH & FINANCIAL CONTROL: We understand profit drivers (margin by product/service, not just revenue).*

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1 is Not true / chaotic (1), 5 is Very true / disciplined (5)
Cash & Financial Control Sub-Score
SA1. SALES & PIPELINE: We have consistent lead flow from 1–3 reliable sources.*

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1 is Not true / chaotic (1), 5 is Very true / disciplined (5)
SA2. SALES & PIPELINE: We track pipeline stages and know our conversion rate and sales cycle.*

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1 is Not true / chaotic (1), 5 is Very true / disciplined (5)
SA3. SALES & PIPELINE: We have a repeatable sales process (not wing-it selling).*

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1 is Not true / chaotic (1), 5 is Very true / disciplined (5)
SA4. SALES & PIPELINE: We consistently generate qualified conversations each week (or have a clear plan to do so).*

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1 is Not true / chaotic (1), 5 is Very true / disciplined (5)
Sales & Pipeline Sub-Score
T1. TEAM & LEADERSHIP: People have clear roles and accountability; they know what “winning” looks like.*

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1 is Not true / chaotic (1), 5 is Very true / disciplined (5)
T2. TEAM & LEADERSHIP: We address performance issues quickly and fairly (no long drift).*

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1 is Not true / chaotic (1), 5 is Very true / disciplined (5)
T3. TEAM & LEADERSHIP: Meetings are efficient and end with decisions, owners, and deadlines.*

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1 is Not true / chaotic (1), 5 is Very true / disciplined (5)
T4. TEAM & LEADERSHIP: The business can run without the owner doing everything (low owner dependency).*

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1 is Not true / chaotic (1), 5 is Very true / disciplined (5)
Team & Leadership Sub-Score
O1. OPERATIONS & EXECUTION: Our core processes are documented enough to train and scale.*

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1 is Not true / chaotic (1), 5 is Very true / disciplined (5)
O2. OPERATIONS & EXECUTION: Work flows smoothly—few fires and fewer surprises.*

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1 is Not true / chaotic (1), 5 is Very true / disciplined (5)
O3. OPERATIONS & EXECUTION: We deliver consistent quality and customers experience reliability.*

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1 is Not true / chaotic (1), 5 is Very true / disciplined (5)
O4. OPERATIONS & EXECUTION: We set weekly priorities and actually execute (not busy, but productive).*

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1 is Not true / chaotic (1), 5 is Very true / disciplined (5)
Operations & Execution Sub-Score
TE1. TECH & AUTOMATION: Our tools are integrated enough to avoid duplicate data entry.*

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1 is Not true / chaotic (1), 5 is Very true / disciplined (5)
TE2. TECH & AUTOMATION: We use automation for admin tasks (follow-ups, invoicing, scheduling, etc.).*

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1 is Not true / chaotic (1), 5 is Very true / disciplined (5)
TE3. TECH & AUTOMATION: We have clean data/CRM; reporting is usable.*

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1 is Not true / chaotic (1), 5 is Very true / disciplined (5)
TE4. TECH & AUTOMATION: We follow basic cybersecurity hygiene (MFA, backups, password discipline).*

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1 is Not true / chaotic (1), 5 is Very true / disciplined (5)
Tech & Automation Sub-Score
Composite Score
If revenue stopped today, we could operate for:*
What would make BIG a “no-brainer” for you in the next 30 days?
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