Vote for Liverpool Chinatown's new logo

Please take a look at the logos and their rationale, and vote for your choice at the end of the form. This visual identity will be developed into a full brand for Liverpool Chinatown.

请查看这些标识及其设计理念，并在表格末尾投票选择您喜欢的方案。入选的标识设计将成为利物浦唐人街整体品牌体系的一部分。

Please consider that this brand will help support Liverpool Chinatown’s ambitions to maintain and grow a thriving community that welcomes visitors from across the globe, and supports business development.

此品牌将有助于支持利物浦唐人街发展愿景：打造一个充满活力的社区，欢迎来自世界各地的访客，并促进商业发展。

More information can be found at the end of this voting page.

更多项目信息请参见投票页面底部。

The core concept of this design is: “A Bustling Gateway, One Family Across the Four Seas.”

A traditional Chinese lantern hangs at the centre of the archway, symbolising celebration, warmth, and guidance.

The design uses traditional Chinese color palettes (red and gold) as primary tones, integrated with modern design language to ensure they are both authentic and future-facing. 

The overall form resembles an open gate welcoming visitors from around the world, embodying the core values of inclusivity and connection.

 该设计的核心理念为：“繁华之门，四海一家”。拱门中央悬挂着一盏传统的中国红灯笼，象征着庆祝、温暖与指引。

设计采用传统的中国色彩（红与金）作为主色调，并融合现代设计语言，使其既具传统韵味又具前瞻性。

标识整体形态如同一座敞开的门，欢迎来自世界各地的访客，体现包容与连接的核心价值。

The logo centres on the Chinese Imperial Arch and incorporates the Liver Bird and waves, symbolising guardianship and Liverpool’s historic maritime links.

The traditional red-and-gold palette — representing prosperity and authenticity — is drawn directly from the colours of the real archway and its detailing.

Overall, the design reflects core values of being historic, resilient, and connected, rooted in the city’s identity.

标识以中华牌楼为中心，加入利物鸟与海浪元素，象征守护精神及利物浦悠久的海事历史。

标识色彩采用象征繁荣与传统的红金配色，直接取自真实牌楼的颜色。

整体设计体现历史底蕴、韧性与连接感，扎根于城市的身份。

Inspired by the fence pattern found in Chinatown’s buildings, this logo uses the motif as a grid to form the iconic arch, symbolising Liverpool Chinatown’s identity.

Blending a traditional Chinese stamp with a modern interpretation, it highlights Chinatown’s cultural significance and commitment to innovation, positioning the community as vibrant and future-facing.

The pattern is distinctly Chinese yet versatile, supporting future icons, illustrations and typography.

此标识源自利物浦唐人街建筑的围栏图案，并以此为网格构建出标志性的牌楼，展现唐人街的独特身份。

 设计融合传统中国印章与现代元素，彰显唐人街深厚的文化底蕴与创新精神，展现社区蓬勃朝气、面向未来。

 图案既具中国风格又具延展性，可为未来品牌体系延伸出配套图标、插画及字体设计。

The emblem symbolises Liverpool Chinatown as a “European window of Chinese culture,” representing the community’s heritage and its growth in a foreign land.

A Chinese red lantern forms the main silhouette, evoking the festive warmth of lanterns lining the streets of Chinatown.

The silhouette incorporates the distinctive arches of Liverpool Chinatown, making the design unique to this historic area.

该标识象征利物浦唐人街作为“欧洲的中华文化之窗”，呈现社区的文化传承以及在海外生根发展的历程。

中国红灯笼构成主体轮廓，重现唐人街街巷中灯笼高挂喜庆洋溢的氛围。

轮廓中融合了利物浦唐人街独特的牌楼元素，使设计独具当地历史特色。

One vote is allowed per person. By entering your email address and clicking submit, you are confirming this is your only vote. 

每人仅可投一票。输入电邮地址并提交，即代表您确认这是您唯一的一票。

More information on the Liverpool Chinatown brand elevation project: 

关于利物浦唐人街品牌提升项目的更多信息:

Supported by UK Shared Prosperity Fund, Liverpool City Council’s Business Support Service has carried out extensive research and engagement with local businesses, community groups and stakeholders since 2024.

在英国共享繁荣基金支持下，利物浦市议会商业支持服务自2024年起，深入调研并与本地商户、社区团体及利益相关者进行了广泛交流。

Based on the feedback, a public logo design competition was launched to create a meaningful and representative identity for Chinatown.

根据反馈，我们举办了公开标识设计比赛，旨在打造具有意义且具代表性的唐人街形象。

From 49 submissions, four final designs have been shortlisted through collaboration with Chinatown businesses and core community representatives. Each shortlisted logo reflects the heritage, identity and aspirations of Liverpool Chinatown and the wider Liverpool City Region in a distinctive way.

经过与唐人街商户及核心社区代表协作，最终从49份作品中遴选出四个入围设计。每个入围标识都以独特方式展现了利物浦唐人街及更广阔地区的传承、身份与愿景。

Once launched, the chosen logo will be available for use by Chinatown businesses and core community groups, in line with the brand guidelines.

标识正式发布后，唐人街商户及核心社区团体可根据品牌指引使用标识。。

These guidelines will provide clear instructions on correct usage to ensure consistency and protect the brand’s integrity.

该指引将提供明确的使用说明，以确保一致性并维护品牌完整性。标识及配套工具包旨在支持整个唐人街的营销推广、招牌更新、活动举办及其他宣传活动。

The logo and toolkit are designed to support marketing, signage, events and other promotional activities across Chinatown.

標識及配套工具將支持唐人街的行銷、招牌、活動及其他推廣工作，助力社區提升品牌形象與影響力。

Please note: Voting will be weighted.

请注意：投票将采取加权方式。

 To ensure fairness, votes will be weighted at 65% for community and business representatives and 35% for the public. Public voting is limited to one vote per person.

为确保公平，投票结果将按社区/企业代表占 65%、公众占 35% 的比例进行加权计算。公众投票每人限投一票。