Clone of How Durable is Your Business? Discover Your Business Moat.

This 16-question assessment helps you understand how well your business is positioned to protect profits, compete over the long term, and understand the salability (and value) upon a future exit. ⏱️ It takes just 3 minutes and delivers clear, actionable insights along with the Moat Score.

🔍 Identify your strongest competitive advantages
⚠️ Uncover risks that may weaken long-term profitability and/or salability
📈 Receive a personalized Moat Score with practical next steps

1.1 Supply Chain Edge: Do you have access to materials, labour, or shipping rates that are significantly cheaper than what a new competitor could get?* This field is required.

1 - Strongly Disagree

2 - Disagree

3 - Somewhat

4 - Agree

5 - Strongly Agree

1.2 Operational Secret Sauce: If a competitor saw your internal processes, would they still find it difficult or expensive to replicate your level of efficiency?* This field is required.

1 - Strongly Disagree

2 - Disagree

3 - Somewhat

4 - Agree

5 - Strongly Agree

1.3 Economies of Scale: Does your cost per customer decrease significantly as you grow larger, making it harder for smaller shops to compete on price?* This field is required.

1 - Strongly Disagree

2 - Disagree

3 - Somewhat

4 - Agree

5 - Strongly Agree

2.1 Integration: Is your service so deeply embedded in your customer’s daily routine or business operations that removing it would cause a major disruption?* This field is required.

1 - Strongly Disagree

2 - Disagree

3 - Somewhat

4 - Agree

5 - Strongly Agree

2.2 Data & History: Do you hold specific records, custom settings, or a history of service for your clients that they would lose if they moved to a competitor?* This field is required.

1 - Strongly Disagree

2 - Disagree

3 - Somewhat

4 - Agree

5 - Strongly Agree

2.3 The "Hassle" Factor: Would it take a customer more than a full day of effort to research, set up, and train with a new provider?* This field is required.

1 - Strongly Disagree

2 - Disagree

3 - Somewhat

4 - Agree

5 - Strongly Agree

2.4 Recurring Customers: What proportion of your total revenue is recurring, i.e. the same customers come back to you for products/services every year?* This field is required.

0% to 10%

11% to 30%

31% to 50%

51% to 75%

76% to 100%

3.1 Community Value: Does your product or service become more valuable to an existing customer every time you sign up a new customer?* This field is required.

1 - Strongly Disagree

2 - Disagree

3 - Somewhat

4 - Agree

5 - Strongly Agree

3.2 The Industry Standard: Is your business recognized as the "default" choice in your region, such that people feel they have to be part of your network to be relevant?* This field is required.

1 - Strongly Disagree

2 - Disagree

3 - Somewhat

4 - Agree

5 - Strongly Agree

4.1 Pricing Power: Could you raise your prices by 10% tomorrow and keep the vast majority of your customers because of your reputation (or other reasons why customers deal with you)?* This field is required.

1 - Strongly Disagree

2 - Disagree

3 - Somewhat

4 - Agree

5 - Strongly Agree

4.2 The "Name" Test: Do customers in your community ask for your business by name specifically, rather than just searching for the service you provide (e.g., "I'm going to [Your Brand]" vs. "I'm going to the hardware store")?* This field is required.

1 - Strongly Disagree

2 - Disagree

3 - Somewhat

4 - Agree

5 - Strongly Agree

4.3 Legal/Regulatory Moat: Do you hold exclusive licenses, permits, or other rights that are capped or very difficult for a newcomer to obtain in your region or market?* This field is required.

1 - Strongly Disagree

2 - Disagree

3 - Somewhat

4 - Agree

5 - Strongly Agree

5.1 Market Capacity: Given the size of your local town or region, would a new competitor entering the market likely cause both of you to lose money (i.e. you’d have to lower your prices to compete)?* This field is required.

1 - Strongly Disagree

2 - Disagree

3 - Somewhat

4 - Agree

5 - Strongly Agree

5.2 Sunk Costs: Would a competitor have to invest in a significant amount of "up-front" capital (on equipment, property, or infrastructure) before they could even earn their first dollar of revenue?* This field is required.

1 - Strongly Disagree

2 - Disagree

3 - Somewhat

4 - Agree

5 - Strongly Agree

5.3 The "Bridge" Advantage: Do you own the "best" location or the most established distribution route that simply cannot be duplicated?* This field is required.

1 - Strongly Disagree

2 - Disagree

3 - Somewhat

4 - Agree

5 - Strongly Agree

5.4 Key Manager: As the owner, do you have a “key manager” (in addition to yourself) running the business day-to-day?* This field is required.

1 - Fully Owner Dependent

2 - Mostly Owner

3 - Shared Responsibility

4 - Mostly Key Manager

5 - Fully Run by Manager

Business Moat Score: {totalScore}/100

✅ Result: The Sandcastle

The Assessment: Your business is currently a "commodity." You likely compete strictly on price. Without a structural moat, your margins are vulnerable to any new entrant.

Recommended Actions:
1. Identify one "Switching Cost" you can introduce (e.g., a loyalty program or long-term contract).
2. Focus on branding to move away from "lowest price" competition.

Business Moat Score: {totalScore}/100

✅ Result: The Wood Fence

The Assessment: You have a "Narrow Moat." You have some regional loyalty or a slight cost edge, but a determined competitor with more capital could displace you.

Recommended Actions:
1. Look for "Efficient Scale" opportunities—can you dominate a specific niche or geography?
2. Invest in customer data to increase the "pain of switching."

Business Moat Score: {totalScore}/100

✅ Result: The Stone Fortress

The Assessment: You have a "Wide Moat." This is the gold standard. You have structural advantages (like patents, high switching costs, or network effects) that are very difficult to disrupt.

Recommended Actions:
1. Don't get complacent. Buffett says "a moat must be widened every day."
2. Use your high margins to reinvest in innovation before competitors can catch up.

The Sandcastle* This field is required.Fill in the details to receive your Business Moat Report

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The Wood Fence* This field is required.Fill in the details to receive your Business Moat Report

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The Stone Fortress* This field is required.Fill in the details to receive your Business Moat Report

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