Introduced in 2025, The Brand Lab was created to help small business owners bring clarity to how they show up in the market. In 2026, we’re taking it further with Brand Lab 2.0, an in-person, immersive experience for serious business owners who understand that a brand isn’t decoration; it is the message.
Through guided exercises and live support from brand and design professionals, participants work through the core elements needed to construct a practical Brand Brief, including brand strategy, voice, and visual direction, covering colors, fonts, logo guidance, and immediate marketing applications such as website and Instagram copy. The work happens in real time, with instruction and feedback in the room.
Participants leave with the foundational elements to construct their Brand Brief and a clear roadmap to strengthen their marketing, reducing guesswork, avoiding costly branding mistakes, and creating consistency across how their business is presented. Delivered in a single day, Brand Lab 2.0 offers a high-impact, cost-efficient path to becoming marketing-ready.
Due to the hands-on nature of the experience and intentionally limited seating, participation is competitive. Interested business owners will be asked to submit a short statement explaining why their business should be selected. Submissions are due by April 19, 2026, and selected participants will be notified by April 23, 2026. The event location will be disclosed only to confirmed candidates.
Monday, May 4, 2026
New York, NY