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BRAND: People can describe what I do and who it's for in one clear sentence.
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BRAND: I have a clear 'why choose me' angle that isn't generic in my market.
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BRAND: My messaging is consistent across my website, content, and offers.
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BRAND: My content attracts the right audience, not just more people.
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PRODUCT: I have one clear 'spotlight' product or service I want to be known for.
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PRODUCT: What I sell solves a real, high-value problem (not just a nice-to-have).
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PRODUCT: A potential customer can easily choose the right product without a long explanation.
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PRODUCT: My products work together as a clear pathway, not disconnected offers.
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OFFERS: My offer is specific about who it's for and the outcome it delivers.
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10
OFFERS: I can explain the transformation in a way that makes people want to take the next step.
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11
OFFERS: I know why someone is interested but doesn't convert, and I'm actively addressing it.
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12
OFFERS: I have a clear path for what happens after someone shows interest (page, call, follow-up, nurture).
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13
CONTENT: I have clear content pillars that directly align my expertise to my core offer.
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14
CONTENT: I publish at least one long-form piece of content per week (video, podcast, or article).
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15
CONTENT: I am consistently visible on short-form platforms derived from my long-form content.
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16
CONTENT: I consistently use the Content Catalyst repurposing method to turn one long-form piece into 10+ assets.
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17
SYSTEMS: My content feeds into a clear funnel that consistently brings in leads.
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18
SYSTEMS: I have at least one active funnel or pathway that turns leads into conversations or sales.
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19
SYSTEMS: I actively use AI assistants to support my marketing decisions and execution.
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SYSTEMS: I am implementing AI agents or automations to reduce manual marketing work.
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21
Name
First Name
Last Name
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22
Email
example@example.com
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