2026 Curious is Calling Co-Op Marketing Packages - Booking Form

We're excited to launch our new destination marketing campaign, Curious is Calling.

Through Curious is Calling, we lean into a sense of discovery, encouraing audiences to look a little closer and uncover unexpected moments, makers and experiences. Messaging is designed to spark interest and inspire action, shifting perception from familiar to fascinating. 

With this campaign, we have tried to make it possible for industry members to get involved in a whole range of ways - including the two co-operative marketing packages outlined below. 

Read more about the campaign and getting involved in other ways through our industry toolkit here. 

Meta Carousel Ad

For operators looking to advertise on Meta (Facebook and Instagram) and reach new audiences but don't have the resources in-house.

Adverts will run on the @visitgeelongbellarine channels and be created in the campaign branding utilising existing and supplied material.

Limited to 3 members per quarter.

Photography: No custom photography, suitable imagery must be supplied by operator or via existing Visit Geelong Bellarine content library.

Social Assets: 2 x carousels (4:5 and 9:16) and 1 x static graphic in campaign branding

Ad copy: Campaign-aligned ad captions and messaging

Paid Support: Targeted Meta advertising via @visitgeelongbellarine for 3 weeks.

Investment: $300 (INC GST) includes ad spend

Professional Content Package

This package will provide industry members with high quality content tailored to their business. 

Limited to 4 members per year.

Photography: Professional shoot, 10 edited campaign-style images

Social Assets: 2 x Instagram carousels (4:5 and 9:16)

Video: One 30-second vertical video (Reels, Stories, TikTok ready)

Copy: Campaign-aligned captions and messaging

Music: Optional royalty-free music included

Paid Support: Targeted Meta advertising via @visitgeelongbellarine for 3 weeks.

Usage: Content supplied for operator use and may feature in destination campaign for up to three years. 

Investment: $1,500 (INC GST)