Simple EMPIQ Briefing Form

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What is your email address? * This field is required.We need to know who you are, so we can send you back the proposal. Work email ONLY. Emails are verified to protect you, the brand EMPIRICAL / EMPIQ data.
example@example.com
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Who is the Brand?* This field is required.Who’s the brand and what category are we playing in? One line is enough.
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The Job to Be Done* This field is required.What are we trying to make happen in the real world? Awareness, buzz, footfall, launch, PR moment, participation — gut answer, not deck language. Why do we ask this? Sometimes it's really simple. Sometimes it's more complex and tied to other media or campaign activity. The more information we get here, the better the output from the creative team is.
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The Audience* This field is required.Who are we trying to stop, surprise, or invite in? Describe them as people in a place, not demographics. Why is this important? We don't want to waste your time or money by not hitting your target audience. Our system understands the various audience segmentations and will create accordingly.
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Where do you see this campaign living?* This field is required.City or cities? Festivals, events, experiences or airports? Street, transit, retail, event, roadside, nightlife — Give us some hints to wherever you see this actually showing up. Why are we asking this? understanding what's been discussed, or where your audience are helps us produce ideas fit for them.
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The Moment that Matters* This field is required.When will people encounter this and what headspace are they in? Rushing, waiting, wandering, celebrating, killing time. Why are we asking this? Context is everything to our EMPIQ system. understanding the moment that matters to your brand, and your audience will impact the creative ideas we produce.
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How BOLD can we be?* This field is required.Safe, confident, or push-it territory? Any red lines we shouldn’t cross. Why do ask this? our EMPIQ system can push pretty hard into challenging ideas and concepts, but we don't want to over step the mark for the brand. This helps us understand the brand ethos and previous advertising language to land bold ideas in the real world.
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Media / Experience Expectation* This field is required.Give us an idea of categories of OOH creativity you want EMPIQ to explore. Why do we ask this? have you had discussions or have ideas about where your campaign might live in the OOH space? This data helps EMPIQ refine ideas that suit your thinking. If you want bold ideas that can live anywhere tick Open to Surprises.
Media Led
Digital OOH with interaction
Digital OOH - Dynamic
Full Experiential Build
Stunt / PR-first moments
Digital OOH - Anamorphic
Brand vehicles and fleets
Sampling and Trial
Open to surprises
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Anything Physical or Tech We Should Know?* This field is required.Screens, builds, mobile units, AR, projections, drones, sampling — or “no idea, that’s why we’re here.” Why are we asking this? Often the agencies involved or brand teams themselves will have an idea or nugget of an idea of a technology or activation. We can incorporate that into our creative thinking.
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Timing and Rough dates* This field is required.Rough dates. One-off, weekend, or longer run. Single location or multi-city. Specific Time of year or at an event? Why are we asking? Well... timing is everything. We probably should have asked you this first.... ;-)
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Budget or Cap - optional but VERY helpfulBallpark band or “design without a cap, we’ll scale later.” Why are we asking? Well, if we can dream it, we can do it, but someone's gotta pay after all. We won't supply ideas that break your budgets, only bold ideas for the real world and real budgets.
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Mandatories* This field is required.Logos, lines, hashtags, assets, partners, legal considerations.
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The one thing that matters most...* This field is required.If this does one thing brilliantly, what should it be?
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File UploadDo you have any supporting material to send over?
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