Brand Assessment

1

QUESTION 1 – Brand StageHow is your brand currently operating in the market?

Selling through DTC, only in our home market

Operating across multiple online channels, no retail presence

Established in our home market, working with distributors in other markets

Present in retail and operating outside our home market

2

QUESTION 2 - Product ScopeHow many SKUs does your brand currently operate?

0-5 SKUs

6-10 SKUs

11-50 SKUS

50+ SKUS

4

QUESTION 4 - Brand AmbitionWhat best describes your brand's growth ambition over the next 2-3 years?

Strengthening our position in our current market

Expanding into one or two new markets

Building a broader international presence

Becoming a globally distributed brand

5

QUESTION 5 - Channel DirectionWhich channels are most important to your growth strategy?

Online/DTC

Marketplaces

Retail

A mix of online and retail

Still exploring

6

QUESTION 6 - Expansion CuriosityWhat's prompting you to explore distribution right now?

Increased inbound interest from other markets

Retail or partner conversations

Reaching saturation in our home market

Strategic planning for future growth

General exploration

7

QUESTION 7 - TimingHow soon are you thinking about expanding beyond your current market(s)?

Just exploring at this stage

Within the next 12 months

1-2 years out

Already actively expanding

8

Email* This field is required.

example@example.com

9

Brand Name* This field is required.

10

Company Website* This field is required.

11

What's your name?* This field is required.

Fiirst Name

Surname

12

How many markets do you currently operate in?

1

2-3

4-6

7+