New Client Information - Pay Per Click Ads
Please provide all required details so we can get started
Your Name
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First Name
Last Name
Your Email
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example@example.com
Business Name
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Website:
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Campaign Goals
What is the primary goal of your Google Ads campaign? (e.g., increase website traffic, generate leads, boost sales, raise brand awareness)
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Are there specific measurable outcomes you’re targeting? (e.g., number of conversions, cost per acquisition, return on ad spend). How is success defined for this campaign?
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One per line
Is there an existing Google Ads campaign setup and what is the CID#?
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Please enter the 10 digit Google Ads account ID if known
Target Audience
Who is your target audience or audiences? (e.g., age, gender, income level, interests, job roles)
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Are there specific customer behaviors or traits you want to focus on? (e.g., past purchasers, frequent searchers, local shoppers)
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Do you have existing customer data (e.g., email lists, website visitors) that can be used for targeting or remarketing?
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Geography
Where do you want your ads to appear? (e.g., specific cities, states, countries, or a radius around a location)
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Are there geographic areas you want to exclude?
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Budget & Bidding
What is your total budget for the campaign? (e.g., daily or monthly limit)
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How much are you willing to spend to get one new lead?
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Are there seasonal or time-specific budget adjustments to consider?
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Services or Products to Focus On
What specific products, services, or offerings do you want to promote?
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One per line please
Are their high-margin or priority items you want to emphasize?
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One per line please
Keywords and Search Intent
What keywords or phrases do you think your target audience uses to find your products/services?
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Any ideas you have as an industry insider that may help us do our research (one per line please)
Are there negative keywords (irrelevant terms) you want to exclude?
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Any keywords that may result in poor leads
Ad Content and Creative
What is the key message or value proposition you want to convey in your ads?
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Do you have specific calls-to-action in mind? (e.g., "Buy Now," "Learn More," "Contact Us")
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One per line please
Website Tags & Tracking
Are there existing landing pages for the campaign, or will we send traffic directly to the website?
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If we are taking over your website or designing a new one for you, we will be creating specific landing pages for your campaign. If not, please let us know where we are sending the ad traffic.
Are there specific actions on your site you want to track as conversions? (e.g., form submissions, purchases, phone calls)
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Is Google Analytics, Tag Manager or Ads conversion tracking already set up on your website?
If we are taking over your website or designing a new one for you, please skip this question as all will need to be set up.
Competition and Market Context
Who are your main competitors in this space?
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One per line please
Are there competitor keywords or strategies you want to target or avoid?
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ex. Generating traffic off of competitor's keywords
What sets your business apart from competitors (unique selling points)?
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anything else we should know that sets you apart from competition
Timing and Scheduling
When do you want the campaign to start and end? (or is it ongoing?)
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Are there specific days or times of day when your ads should run? (e.g., business hours, weekends)
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Does your business have seasonal peaks or events that should influence the campaign schedule?
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